Tinder

Tinder has already secured its place in the zeitgeist of the 2010s, but its latest launch promises to make the notorious dating app an even more inescapable part of pop culture. Senior Director of Content Kelsey Blodget announced Tinder’s new venture in an interview with Cheddar: an online magazine.

The newly debuted lifestyle site has been christened Swipe Life. The content covers a range of subjects relevant to modern day daters with a focus on issues that are pertinent to 18-25 year olds, the primary demographic of the dating app. A full-time editorial staff and a team of freelance writers have been brought on to keep the digital publication up to date.

Blodget describes Swipe Life as “an editorial lifestyle website where we’re covering today’s dating culture. So really the journey of being single, the ups and downs. It’s fun, it’s funny, sometimes it’s confusing - and we really want to be a companion on that journey for our users.”

The online dating market is hot right now and projected to grow to $12 billion by 2020. This is in part thanks to bullish analysts targeting a price point of $66 for Match Group stock, based mostly on the incredible revenue growth of Tinder.

This projection by Nomura Instinet came on the heels of a downward market in early October. Match Group stock was projected to be 28% higher than what it was worth on Thursday October 11^th before the announcement. The $66 valuation gave Match Group a bump on Friday.

Facebook’s entry into the online dating market could have an effect on these projections, though Nomura Instinet analysts say the valuation is based on Match Group’s effective strategy of buying competitors before they scale. Most particularly, Match Group was very successful in its purchase of dating app darling Tinder, which has seen unexpected revenue growth since launching its paid premium service Tinder Gold.

Tinder users can breathe easier this week. Following the Facebook hack that compromised 50 million user accounts, Tinder has announced there is "no evidence” to suggest its own accounts have been breached as a result.

On Friday, September 28, news of the hack broke. An unknown attacker, or attackers, exploited a weakness in the social network’s systems to take over millions of accounts, gaining access to their profiles, photos, friend lists and, possibly, private messages. More than 90 million users were logged out of their accounts by Facebook as a precaution, including the accounts of company CEO Mark Zuckerberg and COO Sheryl Sandberg. It is one of the most significant cyber attacks in Facebook’s history.

"We do not yet know whether these accounts were misused but we are continuing to look into this and will update when we learn more," Facebook CEO Mark Zuckerberg said in a blog post published on Friday.

The battle between Bumble and Match Group is entering a new round, and Bumble is taking the gloves off. Nearly six months after countersuing Tinder’s parent company for $400 million in damages, Bumble has announced it is no longer open to settling privately. Match Group and Bumble are heading to court.

“We had considered a private opportunity to settle privately, and that’s something we’re no longer open to,” Bumble founder and CEO Whitney Wolfe Herd told Fortune. “Now we are ready to take it to court.”

Match Group threw the first punch in March, filing a lawsuit alleging that Bumble “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise” and accusing two Tinder-turned-Bumble employees of violating their confidentiality agreements.

Online dating has become the most popular way for people to meet, but according to a recent article in Forbes, this doesn’t mean they’re are satisfied with the experience. Many are skeptical that technology will help them find love – and in fact, might make it harder.

The Forbes article focused on ghosting, a practice that has become ubiquitous among online daters. Ghosting happens when one person stops communicating with another with no explanation.

The problem with ghosting according to the Forbes article, is not the act itself, which has been around for a while, it’s how prevalent it has become. It has become such a problem among online daters that Plenty of Fish did a study, and reported that 78% of its users admitted to being ghosted at least once.

Sean Rad, Tinder co-Founder and former CEO, claims in a lawsuit that he was forced to sell his shares of Tinder stock by parent company IAC (now Match Group) under pressure of being fired. Because of this, he and other Tinder employees potentially lost millions of dollars through an alleged stock devaluation.

According to an article in The Verge, Rad says he was forced into exercising his options early, about a month before he was fired in September 2017. He says he felt pressured to sell because those options would expire after he left the company, and he suspected Match Group of planning his ouster. As it turns out, Match Group did fire him a month later, even though it wasn’t publicized at the time.