Statistics

Trust PlentyOfFish to come up with a headline as provocative as "New Research Study: The Most Desirable Singles Of 2014." They certainly have a flair for drama, I'll give them that. And I couldn't help taking the bait...I'll give them that, too.

POF wondered who was getting the most attention on the site, so they deployed their research team to analyze the messaging data from over 81,000 user profiles and 1.8 million messages among the 25 to 35 age group. Their mission was to uncover the leading indicators determine whether a user is more or less likely to receive a message. The good news is: the study actually has some good news.

"Women are no longer interested in the bad boy who doesn't want to settle down," the study reports, "and men are increasingly seeking out educated women who are financially independent." Good news, indeed. On the other hand, gender roles are still firmly intact: "women still place high importance on a man's income and men still give precedence to a woman's age and body size." Not such good news, but there's always hope for change.

Key findings from the study include:

• Women between the ages of 25 and 26, receive 14.4% more messages.
• Women who are 33 years old receive the fewest number of messages.
• Women who have a graduate degree receive 6.45% more messages.
• Women who are Catholic receive 20% more messages.
• Men who earn between $100,000 and $150,000/year receive 42% more messages.
• Men with doctorate degrees receive 33% more messages.
• Men who want children receive 23% more messages.
• Those who 'Prefer Not to Say' if they want children receive 21% fewer messages, and those who "Don't want children" receive 42% fewer messages.

Put it altogether, and you've got a pretty clear picture of the ideal man and woman for 2014. The ideal woman is Catholic, thin and 25 years old. She has earned a graduate degree of some kind. She is a dog owner who drinks often or socially. And she has been in a relationship for at least 3 years, but not longer than 8 years.

The ideal man for 2014 is Christian with brown hair and an athletic build. He has earned a doctorate degree and now makes between $100,000 and $150,000 per year. And, perhaps most importantly, he is actively looking for a relationship.

Much to my surprise, I'm finding myself unexpectedly un-offended by the findings. I was expecting completely unachievable standards...instead what I got was a bar that's set high, but doesn't feel completely impossible. Is the study crazy? Am I?

To find out more about this dating site you can read our Plenty of Fish review.

eHarmony's very first marriage was John and Vicki Vystrcil, from Frisco, TX. The pioneering couple was married in 2001 and they've been going strong ever since. With more than a decade of experience and a track record like that, it's safe to say that eHarmony knows a thing or two about holy matrimony.

If tying the knot is on your resolutions list this year, sandwiched between spending less time staring at your phone and more time on the StairMaster at the gym, eHarmony has released a few key insights gathered during its decade+ history. eHarmony asked its married couples to detail their experience with the service in a recent study and compiled their responses into a report. The report, called eHarmony Married Couples by the Numbers Facts, asked important questions about the online dating experience:

How long does it take to meet your spouse on eHarmony?

• 71% of women meet their spouse within a year
• 69% of men meet their spouse within a year

How long does it take from when you are matched when you marry?

• The median time from when people are matched to when they marry is 1.8 years

How far apart do you live?

• The median distance at the time couples were matched was 20.2 miles

Who initiates communication first?

• 53% of the time, men initiated the first communication
• However, women become more likely to initiate communication as they get older
• Women in their 70s initiated the first communication 55.8% of the time

What's the age difference?

• On average, husbands are 2.39 years older than their wives

What's the education level?

• More than 70% of women and men are college educated or higher

This year, eHarmony has something special in mind to celebrate its successful matches. The dating service plans to bring seven of the more than 600,000 married couples who found love on the site to be part of its float entitled Everlasting Love in the 2014 Tournament of Roses Parade. The couples chosen to showcase their love and inspire others who are still searching for it will ride alongside the Grammy award-winning star Natalie Cole, as she sings her hit (and eHarmony commercial theme song) "This Will Be" down the parade route.

The Vystrcils will be joined on the float by other notable eHarmony couples, including a couple who married when they were 75 years old, a couple who appeared on an eHarmony commercial in 2012, and a couple who formed a real-life Brady Bunch.

The Super Bowl has come and gone. The bets have been paid out. The hot wings have been eaten. The hangovers have been nursed. New Yorkers can stop not caring about the Super Bowl and go back to not caring about the Super Bowl (wait a minute...).

As the nation recovers from Super Bowl XLVIII, there's one way America's biggest sporting event might still have an impact on your life. Zoosk crunched the numbers to find out how your chances of finding love online improve or decrease depending on whether your football team wins or loses.

During last year's Super Bowl, the number of messages sent between users was 17% less than the average Sunday evening. On non-mobile devices, there were 20% less messages sent than on average. And on mobile devices, 11% less messages were sent than average. What all that means is that online daters take the big game seriously - so seriously that it impacts their dating game.

Looking at activity in each of the cities that participated in conference championship games, Zoosk found:

• When your team wins, you spend Monday talking about football among friends and co-workers.
• When your team loses, you seek comfort in companionship and turn your attention to your love life.
• Denver users sent 15% less messages and view 32% less profiles than average on the Mondays after their playoff wins.
• Seattle users sent 51% less messages and view 60% less profiles than average on the Mondays after their playoff wins.
• San Francisco users sent 40% more messages and viewed 32% more profiles on the Monday after their loss to Seattle than on the Mondays following their playoff wins on Jan. 5 and Jan. 12.
• Boston users sent out 79% more messages and viewed 73% more profiles on the Monday after their loss to Denver than on the Monday against their playoff victory over Indianapolis.

That means, if the pattern continues, that folks in Seattle are currently way too busy celebrating their smashing victory to spare a thought for online dating. It's good news for football fans, but not such good news for singles.

On the other hand, Denver's bad luck on the football field might mean good luck for its daters. The Broncos may have lost, but their bummed-out supporters are more likely to turn to online dating to cheer themselves up. Nothing eases the pain of a loss like meeting someone special!

I dream of the day when I can stop writing about this.

I spent years hearing about the social stigma that surrounded online dating. Then it was "Hooray - the stigma is over!" And now media outlets are halfway back to where they started, pulling a massive "Just kidding!" on all of us. These days, the headlines proclaim that, although we are using dating sites and mobile apps to find partners more than ever before, we're still kinda embarrassed by it.

Good grief. Can't we just make up our minds already?

The latest to jump on the Just Kidding bandwagon is The Washington Post, which recently published an article that bluntly addressed the problem: "As dating apps grow in popularity, people still feel some stigma."

"More and more people are doing it," the article begins, "but no one wants to talk about it. On the record, that is." There's no doubt about the first half of that statement. The recent Pew study on online dating found that 11% of American adults have given it a try - a figure that shows a massive jump from the 3% it was at five years ago. Among Internet users who were currently single and looking for a partner, 38% had decided to give online dating or mobile apps a go.

Yet, according to the same study, 21% of Internet users also agree with the statement: "People who use online dating sites are desperate." That's an eight-percentage-point decline from the Pew study in 2005, but still...ouch. Why are we still so inclined to pass judgment on those who use their laptops and smartphones to find love? Especially when we've probably tried it ourselves (or at least been tempted)?

"I think people don't like to admit that they are having trouble in their romantic life," said Eli Finkel, a social psychology professor at Northwestern University. "That concern is misplaced. It is totally normal to figure out who is compatible for you." Finkel, who published a critical analysis of online dating last year, has seen everything online dating has to offer, from the highest highs to the lowest lows, but he remains a firm supporter. "In general," he said, "it is a great thing that exists."

On the ground, however, feelings are still mixed. The Washington Post spoke to one man who said that he and his friends consciously keep online dating out of most of their conversations and off their social media profiles. "We don't want to put something that is supposed to be like a dating, personal ad into our real world," he says. "I think that delineation, that separation from online-date persona and in-person social situations, is a real thing."

Another man praised the anonymity offered by dating services, because he doesn't think the world is ready for people like potential bosses to search his name and see it tied to the latest dating mobile app. "More and more people are having those conversations," he said. "But we're still not at the point where everyone is comfortable."

What does Netflix have to do with online dating?

No, it's not the fact that spending a lonely Saturday night solo with your Netflix queue makes you think "I should really give online dating another try."

Actually, that might be true too, but that's not the connection we're talking about here. What we're talking about is algorithms. In the same way that Netflix uses an algorithm to recommend movies a user might like by tracking that user's viewing history, online dating sites use a person's contact history to recommend partners with whom they might be more compatible.

Kang Zhao, assistant professor of management sciences in the Tippie College of Business at the University of Iowa, and doctoral student Xi Wang were part of a team that developed a more successful online dating formula. The team used data provided by a popular online dating service. They examined 475,000 initial contacts involving 47,000 users in two US cities over 196-day period.

Out the 28,000 men and 19,000 women studied, men were far more likely to initiate conversations. Men made 80% of the initial contacts, only 25% of which were actually reciprocated. To improve that rate, the researchers developed a model that recommended more suitable contacts based on two factors:

• A user's tastes (determined by the types of people the user contacted in the past)
• Attractiveness/unattractiveness (determined by how many of those contacts were returned and how many were not)

As it turns out, the combination of taste and attractiveness do a far better job of predicting the success of a connection than the self-reported information online daters enter into their profiles. Why is that? Some online daters are deliberately misleading while others, Zhao theorizes, simply might not know themselves well enough to identify their real tastes in a partner.

Zhao says the existing model for online dating algorithms leads to a return rate of about 25%, but claims that his team's model could boost that rate to 44%. According to the researchers, their model performs best for males with athletic body types connecting with females with athletic or fit body types. The model also works well for women who indicate they "want many kids" and for users who upload a large number of photos of themselves.

So it looks like you'll have no trouble finding a date for next Saturday night if you're an exercise enthusiast who looks forward to breeding and can't stop uploading selfies to Instagram.

Most daters are reluctant to reach out to someone of a different race on an online dating site, but will respond if they are approached first, according to a new study.

Although we think of ourselves as a post-racial society, the study showed clearly that the vast majority of online daters prefer to initiate contact with daters who share the same ethnic background. It seems most people feel comfortable dating, or at least reaching out to people with the same ethnic background. There's no clear data yet on why, though the assumption is that people expect to have less in common with others who don't share their heritage.

The data was different however, when daters were approached by someone outside their race. They were more likely to respond because someone else had reached out and said he/she was interested - in a sense, breaking the ice. Interestingly, these daters then would reciprocate - they were more likely to search and reach out to daters outside their race in future interactions. The lesson? It pays to make the first move.

Kevin Lewis, a researcher at University of California San Diego who headed the study told the New York Daily News, "We expect that someone from a different background wouldn't be interested in us. The willingness to reciprocate may tell us more about site users' 'real' preferences than their willingness to initiate contact."

The group most likely to initiate contact outside of their own race were white males. Asian women stood out too, as they were more willing to communicate with men outside of their race than within it. Once contacted by someone from another race, their exchanges went up 238%.

The study was published in the journal Proceedings of the National Academy of Sciences, and researched over 126,000 OkCupid users to find out about their messaging preferences when it comes to dating outside of their race. They looked at messages sent between October and December of 2010. All identifying information related to OkCupid member messages was blocked, so that researchers only saw race, gender, and the timestamp of the messages in addition to the content.

Even though interracial marriages have increased significantly over the last 30 years according to the latest Pew research, with one in twelve marriages being mixed-race, we haven't known much about the behaviors and preferences of online daters and how many of them are open to dating outside of their race. This has been the first study to give insight to the early stages of a relationship in terms of race.