Google Zeitgeist on Dating for 2012

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Say what you want about Google (and believe me, I have), but I can think of no one better to gather the biggest stories of the past 12 months and determine exactly what defined the year 2012.

And they did. It's called Zeitgeist, and it's an annual tradition that analyzes over one trillion search queries in almost 150 languages to showcase what the world searched for. Using data from multiple sources, including Google Trends and other internal data tools, Google has turned the year's searches into a report that reflects 2012.

The report is divided into two sections: Trending and Most Searched. The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. The "most searched" queries are the most popular terms for 2012, ranked in order of the queries with the largest volume of searches.

Here's what Zeitgeist has to say about the most searched dating services of 2012:

  1. PlentyOfFish: POF - the site formerly known as PlentyOfFish - is one of the most popular free dating services on the Web. Since its launch in 2003, POF has appeared in music videos, launched mobile apps, and conducted a contest with Lady Gaga. For a review of this service see our Plenty of Fish page.
  2. Match: Match.com may be the most famous dating site in the world. Match has helped millions of singles look for love in 24 countries and redefined the way modern singles meet. Most recently, the company announced Stir, local events by Match.com. For a review of this service see our Match.com page.
  3. OkCupid: OkCupid is famous for its lighthearted and affordable approach to online dating. The site is free to use, and features fun quizzes and multiple-choice questions designed to bring out users' personalities and encourage community interaction. For a review of this service see our OkCupid page.
  4. eHarmony: eHarmony is where it's at for singles looking for long-term relationships. Its famous matching questionnaire, developed by eHarmony Labs, takes a scientific approach to love that promises to find a deeper level of compatibility. For a review of this service see our eHarmony page.
  5. DateHookup: Online daters really like free stuff. DateHookup is another no-cost service for singles that made it into the Zeitgeist top 10. This year it hit the big times after being bought by Match.com and OKCupid owner, IAC/InterActiveCorp. For a review of this service see our DateHookup.com page.
  6. Zoosk: Zoosk distinguishes itself from traditional dating sites by putting the focus on its social networking capabilities. It's currently available in 25 languages and more than 70 countries, and shows no signs of stopping in 2013. For a review of this service see our Zoosk page.
  7. ChristianMingle: "Find God's Match For You," says ChristianMingle, a faith-based site created to bring Christian singles together for friendship, dating, and marriage. With over 8 million members, the largest and fastest growing online Christian community. For a review of this service see our ChristianMingle.com page.
  8. AdultFriendFinder: AdultFriendFinder is an online sex and swinger personals site that helps members meet new friends and sex partners. What started as a small niche site quickly grew in popularity - it even debuted the music video for Flo Rida's "Touch Me."
  9. JDate: JDate is one of a number of demographically focused online match-making websites operated by Spark Networks. JDate offers both free and premium plans to Jewish singles looking to date within their faith. For a review of this service see our JDate page.
  10. SinglesNet: SinglesNet offers singles a feature-rich environment with free online dating tools like online chat, personals, and dating forums. IAC added the site to its ever-expanding dating services roster back in 2010. For a review of this service see our Singlesnet.com page.

So what do you think...did the Zeitgeist report accurately capture the spirit of online dating in 2012?