Tinder

In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6^th, with its fourth and final episode dropping October 27^th.

The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?

Near the end of September, Tinder had a litigious week. News of two legal matters - one new, one ongoing - that involve the dating platform and its parent company recently came to light.

Tinder has issued two complaints alleging trademark infringement to the startup dating app Wild. The complaints concern Wild’s original logo, which featured a mirror image of Tinder’s flame design in place of the dot over the ‘i’. Match Group, owner of the Tinder brand, sent an email to Wild demanding that the logo be changed:

"Your application uses, without authorization, the 'Flame Outline' design/logo, a trademark owned and controlled by Tinder, Inc… As we seek an amicable and swift resolution to this matter, we ask that your app immediately cease using any Tinder trademarks of any other name or mark which is likely to lead consumers to mistakenly believe its products or services are associated with Tinder or authorized by Tinder. If satisfactory modification is not made to address these violations, we ask that your application be removed from the platform."

Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

Tinder has partnered with concert service Live Nation to offer its users discounted tickets to see their favorite artists - and encourage Tinder matches to go together.

The initiative is called “epic first dates” and provides $30 all-in concert tickets for shows like Meek Mill & Future, The Chainsmokers, Logic and A$AP Ferg, according to Billboard. Other concert tickets include Lukas Graham, The Head and The Heart, Young Thug and Machine Gun Kelly, among others. The promotion will run through the end of October.

If you want to try “epic first date,” you can simply swipe right on tour profile cards of bands you want to see when they appear in your feed. You can then follow the link to a dedicated landing page with tour and ticket information.

Dating services have collaborated with fashion labels, food brands, artists, candlemakers, musicians, movies, television networks, sports teams and charities - but a new crop of partnership deals may be the most surprising yet. According to a recent report by the Houston Chronicle, Tinder and Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Tinder house or a Bumble house.

“Simply scan to enroll!,” read a sign posted outside a University of Texas party earlier this year, referring to a scannable QR code printed below. “Must: be within five miles of campus, be ages 18-22, have an existing Tinder profile, have UT Austin in your profile.”

Rosette Pambakian

Rosette Pambakian, former Tinder VP of marketing and communications, is suing the company and its ex-CEO. Pambakian filed a lawsuit on Monday, August 5, accusing the former CEO of Match Group and Tinder, Gregory Blatt, of harassing and sexually assaulting her at a company holiday party in 2016. The suit also alleges that the company fired Pambakian in retaliation for going public with her accusations.

Pambakian says the assault took place at the SLS Hotel in Beverly Hills. According to the lawsuit, Blatt approached Pambakian at the party and made sexual comments to her “in a lewd voice.” Pambakian says she went to a hotel room upstairs with two colleagues to get away from Blatt, but later that night, he found his way to their room. When he entered, he groped and kissed Pambakian while the two colleagues, one of whom was Blatt’s executive assistant, witnessed the nonconsensual encounter. Together they distracted Blatt until he finally left in a car service, the complaint says.