Types (Niche)

Singles are gravitating towards more targeted dating apps and moving away from the one-size-fits-all platforms like Tinder and Bumble.

According to an article in The Financial Times, specialty apps like Grindr (which serves gay and bisexual men) and Feeld (which serves those looking for non-traditional relationships), are seeing downloads and new users increase. Investors are noticing and are looking to these apps rather than the one-size-fits-all dating apps dominating the market.

Tinder and Bumble have seen a decline in downloads and paying users, which has rattled investors. According to the FT, Match Group which owns Tinder has shed about a fifth of its market value since the beginning of 2023, compared to Grindr whose shares have more than doubled in the same time period.

Image: Grindr

Grindr has shut off the explore option on its platform for the Olympic Village in Paris to protect the identities of athletes who are staying there to compete.

According to Pink News, the gay dating app has blocked global visibility for the Village area. Social media posts have shown that when you search for people in the Olympic Village, no profiles are offered.

According to Grindr’s announcement about the move, it said: “We're turning off features like "Explore" and "Roam" within the Olympic Village. The ‘show distance’ feature will also be turned off by default, but users can share their approximate distance if they decide to turn it on.”

Gay dating app Grindr crashed in Milwaukee during the Republican National Convention due to a spike in user activity on the platform.

According to Down Detector, over 1,000 users in Milwaukee reported the app being down around 4:00pm on Tuesday, July 16th. When the report came out, ex-Congressman George Santos posted a video on X saying that Grindr executives were calling the RNC convention the “Grindr Superbowl,” though media outlets have yet to confirm this is the case.

The Daily Mail reported that there was also an increase in traffic on the dating app during CPAC (Conservative Political Action Conference) outside of Washington D.C. last year. There was also an increase of users on its platform during the 2020 Democratic National Convention.

Netflix is debuting Japan’s first same-sex reality TV series called The Boyfriend starting July 9th.  Japan is the only country among the world’s wealthiest democracies that hasn’t recognized same-sex marriage, so producers of the series are hoping to change mindsets.

According to The New York Times, the show will feature nine men ranging in age from 22 to 36 living in a luxury beach house outside of Tokyo, a similar setting to Japan’s most popular romantic reality show Terrace House.

The contestants will operate a coffee truck together by day and cook dinner together at night, and occasionally go offsite for dates. This is a cultural shift in perception for Japanese men, who typically aren’t expected to cook and clean, leaving those duties for women. The show wants to highlight that the men participating enjoy cooking and seem to be pretty good at it.

Dating app Grindr was ordered to pay a $5.7 million fine by a Norwegian Court, after the company was found to have violated EU regulations by sharing personal user data with third parties.

The court found that Grindr violated the GDPR by sharing sensitive data with third party advertisers, according to Agence-France Press. Norway’s data protection agency Datatilsynet found that the company had shared information such as geographical location, age, sexual orientation and health information such as HIV status with advertisers.

Grindr was accused of sharing this data between 2018 and 2020.

BLK dating app has launched a new initiative in celebration of Pride which highlights queer event curators in select cities.

The campaign “It’s Giving Space: Celebrating Queer Event Curators” will offer three compelling narratives of LGBTQ+ party collectives, according to Black Enterprise Magazine. One such collective is Party Noire in Chicago, a cultural hub which celebrates Black femmes, Queer Women of Color, and Black womanhood along the gender spectrum with a focus on trans, queer, and genderqueer Black people.

Another collective, Global Warming in Brooklyn, is dedicated to uplifting Black and Brown queer and trans people by providing safe spaces where they can dance, celebrate “and experience joy,” according to Black Enterprise. It was co-created by DJs Adair and Boston Chery.