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Hinge Aims to Triple Its Revenue in 2020

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  • Monday, October 05 2020 @ 09:30 am
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Match Group shared in an exclusive interview with Marketwatch that they expect its dating app Hinge to triple its revenue by the end of the year.

Analysts shared that they are optimistic about the dating app’s prospects too, with 6 million monthly active users and about 400,000 subscribers. Hinge has the opportunity to add more paid features and can raise subscription prices as ways of increasing revenue among its so-called “premium” customer base of high earners. According to Marketwatch, Morgan Stanley analyst Lauren Cassel said, “we believe Hinge is Match’s next major revenue and earnings growth driver.”  

Tinder Debuts Swipe Night in India

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  • Friday, September 25 2020 @ 10:31 am
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Tinder’s popular original interactive series Swipe night will debut In India this month, almost a year after its initial U.S. debut.

India’s Tinder subscribers were supposed to see Swipe Night earlier this year in the spring, but the coronavirus pandemic delayed the premiere until now according to Gadgets 360. The premise of the series centers around the apocalypse, and Tinder didn’t think it was the right time for the subject. India is still dealing with 90,000 new cases of the virus each day, more than any other nation, and is one of the hot zones for virus spread, along with the U.S.

Dating Apps Including OkCupid Encourage Users to Register to Vote

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  • Friday, September 18 2020 @ 12:45 pm
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  • Views: 2,049

Several popular dating apps including OkCupid, Tinder and Bumble are encouraging their users to vote through in-app promotions, according to The Hill.

As election season in the U.S. gets underway, many grassroots organizations are asking volunteers to make sure all eligible people, especially first-time voters, register to vote. Many non-profit groups are hoping to capture the attention of young people and get them excited about voting, and one of the strategies is to engage dating app users.

Bumble Plans for $6 Billion IPO

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  • Wednesday, September 16 2020 @ 11:03 am
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  • Views: 1,280

Popular feminist dating app Bumble is preparing for an initial public offering early next year, and is reportedly talking with banks about the plan.

The timing is still tenuous, but it was reported by Bloomberg News that the company’s valuation could be between $6 billion to $8 billion dollars. Bloomberg also noted that private equity firm Blackstone Group bought a majority stake in Bumble last year, when it was known as MagicLab. Blackstone valued the company then at $3 billion.

MacigLab was recently rebranded as Bumble by its new CEO and Bumble founder Whitney Wolfe Herd, who took over after Andrey Andreev resigned. Herd has made some changes including significant rebranding and folding in gay dating app Chappy to its signature Bumble dating app. Popular dating app Badoo, also founded by Andreev, is part of the Bumble suite of apps.

Pakistan Bans Dating Apps Tinder and Grindr For “Indecent Content” 

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  • Monday, September 14 2020 @ 09:53 am
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  • Views: 1,412

Pakistan has banned five apps on the grounds of having “indecent and immoral content,” including popular dating app Tinder and gay dating app Grindr.

According to CNN Business, the country’s oversight agency for Telecom services, The Pakistan Telecommunication Authority, also blocked Tagged, Skout, and SayHi, noting that these apps had violated local laws. The Authority said it had given notice to these companies to remove the dating services and to moderate livestream content on their platforms. When the companies didn’t respond in enough time, it blocked them.

Tinder Launches Face to Face Video Chat Feature

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  • Friday, August 28 2020 @ 08:06 am
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  • Views: 2,801

Popular dating app Tinder launched its new in-app video chat feature in early July called Face to Face, but only in select markets.

Face to Face users have access to video call each other through the dating app and avoid exchanging personal numbers, which is a good step for overall user security. There are a few other privacy measures that Tinder is including in the rollout – namely that two people have to agree to a video chat before it can actually happen, according to The Verge.

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