Profiles

Image: @wongmjane

Dating app Tinder is testing more new features, one of which was briefly disclosed in an earnings call earlier this year by Match Group.

The new features are described as “conversation starters” to help initiate messaging between users and to keep them more engaged. One of the features is a conversational prompt, which encourages users to respond to a question or finish a sentence so that their matches get a better idea of who they are. The second feature allows users to post photos, looping videos and other content that can only be seen by their existing matches, according to Tech Crunch. This is also intended to strike up conversations in a more personal, unique way.

Match Group announced the roll out of new filter features for its star dating app Tinder, following suit with Bumble, who rolled out similar features late last year.

The filter features include both free and paid options, according to Tech Crunch, but Match Group did not disclose many details, other than comparing the features to Tinder U, which filters matches solely to other nearby college students. 

Match Group aims “to make the utility of Tinder better and more efficient,” according to CEO Mandy Ginsberg, who just announced she’ll be leaving the company after fourteen years at the end of February. 

Match Group announced its investment in and partnership with safety platform Noonlight to roll out a series of safety tools across its apps, including a “panic” button for emergencies.

According to Tech Crunch, the new feature will allow users to discreetly summon emergency services through the app if they are feeling uneasy or need assistance while on a date. The user can input information about their dates, including when and where they are going and with whom. They can then share their location so the app tracks them during the date, and hit a panic button if they feel unsafe. The panic button connects the user with Noonlight’s dispatchers, and if needed, Noonlight will alert emergency responders to their location. 

Actress Sharon Stone was blocked on Bumble in late December, and took to Twitter to air her concerns publicly. Bumble responded and tried to restore her profile, but days later, Stone still wasn’t able to access it.

Stone signed up for Bumble to start dating again, according to reports. She was surprised when the female-friendly app quickly shut her profile down, claiming it was fake. She then posted about it on Twitter and Instagram, along with the screenshot of the message from Bumble saying she was blocked.

“I went on the @bumble dating [site] and they closed my account. 👁👁 Some users reported that it couldn’t possibly be me!” she tweeted. “Hey @bumble, is being me exclusionary ? 🤷🏼‍♀️ Don’t shut me out of the hive 🐝”

The newest generation entering adulthood is Gen Z (born 1995 or later) – those late teen and early twenty-somethings who plan to vote in their first election. And the thing they seem to crave most from a dating app like Tinder is connecting with other political activists.

Social justice is a big part of forging connections for Gen Z. They are facing a lot of challenges with rising student debt, low-paying jobs, and gun violence, but one of their biggest concerns is the threat of climate change. They want to meet and date others who are willing to fight and protest with them on a variety of social justice issues.

For the past several months, protests have been breaking out on a regular basis in Hong Kong, thanks to young student activists who want to maintain the city’s democratic leanings over the more oppressive mainland Chinese government’s rule. But along with the students who are moved to action, dating culture in Hong Kong is also changing as a result of the protests.

Many daters use popular dating apps like Momo, Tantan or Tinder to connect with each other, and aren’t afraid to list their political feelings in their profiles or when they message other daters. (Adding a yellow ribbon to your profile means you sympathize with protestors while a blue ribbon means you support the police and the mainland Chinese establishment.) Some are even posting photos of themselves at protests as a way to attract potential dates with the same political leanings.