Milestones

Singles in New York have a new way to date, network, recharge, and bee social in the big city. Bumble, the popular female-focused dating app, has opened its first physical location in Manhattan’s Soho neighborhood. The pop-up installation has been dubbed ‘The Hive’ and is set to remain open for the month of June.

The space is decked out from head-to-toe in Bumble’s branding, featuring yellow walls, honeycomb shapes, and plenty of bee-related puns. The Hive is open to anyone who wants to stop by - users and non-users alike - whether they’re looking for a date spot, a place to hang with friends, a co-working space, or just a respite from the constant buzz of city life.

“It will follow the format of Bumble and offer something for everyone,” Whitney Wolfe, founder and chief executive officer of Bumble, told Mashable. “A place for dates to meet, friends to do activities together, and co-working for our bizz users. Bumble has allowed you to build your hive digitally, and now we’re giving you an extension of that physically.”

The company that popularized mobile dating has now announced the launch of a new desktop platform for its service, dubbed Tinder Online.

Tinder Online takes an old-school approach to online dating with its latest offering, a web-optimized version of its app that is more reminiscent of its predecessor's desktop applications, a la Match and eHarmony. Tinder’s new platform requires the same login process of signing up with your Facebook account, but currently it is only offering the free basic service. Tinder Online doesn’t include certain revenue features like “Super like” and “Tinder Boost,” so it’s not yet clear how Tinder will try and monetize the new platform.

According to Tinder’s blog, the move was aimed at serving users who were struggling with the app’s storage and WiFi capabilities:

Spring is off to a big start for MeetMe. The social discovery service recently announced the beta launch of a live video feature in its popular applications, followed a few days later by a completed acquisition and a rebrand to The Meet Group.

MeetMe introduced Live to the world on March 30. Live is a one-to-many video feature that allows users to broadcast themselves, watch other users’ broadcasts, and chat in real time. The feature is now available to MeetMe’s beta community, with plans to roll out to more users in the coming weeks.

After the completion of the initial rollout, MeetMe intends to launch new freemium products within the video streams to help monetize the feature and encourage broadcasters to produce high-quality content. The company also expects to bring the feature to its Skout mobile applications later in the year.

eHarmony Compatibility Scoring

Ever wondered why eHarmony thinks you are more compatible with some matches than others? Now, the company is offering a look behind the curtain of its secretive matching algorithm by unveiling key dimensions of compatibility to users.

The veteran online dating company is introducing a new compatibility scoring feature called “The Two of You Together,” where people can identify the matches who score at an advanced level of compatibility. This feature will show the top three attributes for matches that predict successful and lasting relationships. In addition, users can drill down to see how a match scores on all dimensions such as emotional energy, kindness and intellect, and learn more about what each means.

Previously, each new eHarmony member was provided with an analysis of his/her personality type and preferences, including strengths and weaknesses when it comes to forming relationships. This new feature adds depth to this process by showing “behind the scenes” why you might connect better with one match than another.

Happy birthday to you, happy birthday to you, happy birthday dear Tinder…

It’s officially been four years since Tinder first appeared in app stores (this past October). Today it boasts over 40 million users worldwide and more than a billion daily swipes. It’s used in 196 countries, has been downloaded 100 million times, has made 10 billion total matches, and has launched 1.5 million dates. Tinder is now worth a reported $1.2 billion. It’s the app everyone loves and loves to hate.

In honor of the big birthday, let’s take a stroll down memory lane and remember how Tinder became mobile dating’s flashiest success story.

Selecting your Gender on Tinder

Last month, Tinder rolled out a new feature for its popular dating app that provides daters with more gender options to complete their profiles. Following a similar move by OkCupid, Tinder users will be given more options than just “male” and “female” when selecting a gender.

By selecting the “More” option, users can choose between almost 40 identities, including “non-binary,” “transgender woman,” “transgender man,” “transmasculine,” “agender,” “two-spirit” and “other.” Users can also write in their own gender identity if none of these options apply.

According to website Slate, this was a move forward by Tinder to reach out to the trans community, who have reported being discriminated against and harassed on the app. Trans users were frequently reported as “spam,” or accused of trolling on the app, typically by other users who weren’t happy to be matched with someone who was trans. As a result of this false reporting, trans users often found themselves unfairly blocked, as Tinder didn’t have the capacity to thoroughly verify each complaint.