MeetMe Launches Live Video Beta And A Rebrand

MeetMe
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Spring is off to a big start for MeetMe. The social discovery service recently announced the beta launch of a live video feature in its popular applications, followed a few days later by a completed acquisition and a rebrand to The Meet Group.

MeetMe introduced Live to the world on March 30. Live is a one-to-many video feature that allows users to broadcast themselves, watch other users’ broadcasts, and chat in real time. The feature is now available to MeetMe’s beta community, with plans to roll out to more users in the coming weeks.

After the completion of the initial rollout, MeetMe intends to launch new freemium products within the video streams to help monetize the feature and encourage broadcasters to produce high-quality content. The company also expects to bring the feature to its Skout mobile applications later in the year.

“We believe Live will be a popular feature for connecting our millions of users,” said Geoff Cook, CEO of MeetMe. “If you think of MeetMe as the neighborhood bar, as we do, then video is the live entertainment meant to keep people engaged and give them something more to talk about. We believe chat will keep users coming back to the app, and video will extend the time they spend in the app, forming a powerful product mix.”

He added that the company also hopes video will provide increased revenue opportunities with new advertising placements and in-app purchases through a gifting mechanism popularized by services like Momo and Live.me.

Within a week of launching Live, MeetMe also announced that it has completed its acquisition of Ifwe Inc., a social and mobile technology company. The company expects the acquisition to strengthen its ability to create shareholder value by expanding its global portfolio of branded meeting apps for connecting people.

The company has also officially changed its name, effective April 3, to The Meet Group, Inc. The name change is intended to better encapsulate the company’s mission to innovate, acquire, and build the largest mobile portfolio of brands for meeting new people. The Meet Group will be the parent company of the MeetMe, Skout, Tagged, and Hi5 brands, as well as the vehicle with which the company will pursue future acquisitions.

“We are excited to close the acquisition of if(we) and welcome our new team members and brands to The Meet Group. Our growing portfolio unites all of our brands with a singular purpose: to meet the universal need for human connection,” said Cook.

"The Meet Group is larger than dating,” he continued. “Our users come to meet, chat, and hang out. Our communication model is open, and we believe our revenue model is optimized to retain users longer, not chase them away with paywalls. We believe the new umbrella brand will better position the company to consolidate the fragmented mobile meeting industry into an efficiently run portfolio.”