eHarmony Offers New Features and a Peek into its Matching Algorithm

  • Contributed by:
  • Views: 1,817

Ever wondered why eHarmony thinks you are more compatible with some matches than others? Now, the company is offering a look behind the curtain of its secretive matching algorithm by unveiling key dimensions of compatibility to users.

The veteran online dating company is introducing a new compatibility scoring feature called “The Two of You Together,” where people can identify the matches who score at an advanced level of compatibility. This feature will show the top three attributes for matches that predict successful and lasting relationships. In addition, users can drill down to see how a match scores on all dimensions such as emotional energy, kindness and intellect, and learn more about what each means.

Previously, each new eHarmony member was provided with an analysis of his/her personality type and preferences, including strengths and weaknesses when it comes to forming relationships. This new feature adds depth to this process by showing “behind the scenes” why you might connect better with one match than another.

Grant Langston, chief executive officer of eHarmony, said in a statement:

We’ve been investigating and working to understand what makes long-term relationships successful for nearly 20 years. We are excited to be pulling back the curtain on our algorithm and showcasing why two people are fit as well as introducing new features to help people jumpstart a meaningful relationship. We want to set people up on their last first date.

Along with the compatibility feature, eHarmony is rolling out some long-awaited updates to how people can connect over its service. Previously, there was a lengthy process before a couple could freely communicate, but now eHarmony is making it easier to connect more quickly. Some of these updates went live on December 19, 2016 with the rest being rolled out in January and February of 2017 (for website and apps).

Additional eHarmony Features

Connect with More People

In addition to showing people their most compatible matches, this new version of eHarmony will expand options to include up to 90% more opportunities for people to connect with other singles. 

Text in Real-Time

The delayed communication function has been a hindrance for some people using eHarmony, but now the online dating service is offering real-time text messaging within its platform. The feature also provides prompts to help break the ice, such as “How often do you find yourself laughing?” and “If you could take a dream getaway, where would you most likely choose to spend a week?”. eHarmony’s largest demographic is now people aged 25 to 35 years (it used to be 35 to 45) and they have grown up texting so this new feature will appeal to them.

With the updated text and messaging system eHarmony has removed the Guided Communication Process.

Get Started Faster

eHarmony is offering a shorter questionnaire in their sign-up process beginning in January, something that has long been a hindrance in attracting new younger users. They will now be able to build a basic profile by answering a few questions and within ten minutes or less, start receiving matches. Users can also choose to complete the in-depth personality survey to get more accurate matches, but this is no longer necessary to participate. Previously eHarmony had 149 questions which took about 30 to 45 minutes to complete and this needed to be done before any matches would be sent. Before the eHarmony dating app had arrived there was even more questions, over 250 in total. eHarmony also has notifications and opt-outs setup so members who only want to be matched based on eHarmony’s original compatibility scale can still do that as well (meaning that the users must complete the entire profile to be matched).

For more information on this dating service, you can read our review of eHarmony.