Tinder

New dating apps like Thursday and POM are focusing their efforts on pandemic-weary singles ready to connect via in-person events.

According to a profile of the apps in Business Insider, the apps’ founders saw opportunity as singles grew tired of virtual dating during pandemic lockdowns. As restrictions are starting to lift across the globe, singles are eager to mingle in person again, which is providing new opportunities.

London and New York have both become test cities for Thursday’s events, according to Business Insider. The app has been hosting events in these locations, up to 15 per week that are surpassing venue capacity. This might change in the coming weeks with the latest Omicron surge, but so far it hasn’t slowed the company down.

Tinder announced this week that it has added background checks to its features, thanks to its ongoing partnership with security company Garbo.

Starting now in the U.S., Garbo’s new online background check platform will be available to the general public and launched to Tinder members via the app’s Safety Center. The new service allows easy access to public information about a potential match’s history of violent or harmful behavior, including arrests, convictions, and sex offender registry records.  

According to the company's press release,  Tinder users can tap on a blue safety shield from anywhere in the app to be taken to the Safety Center. From there, they can tap on the Garbo article to be redirected to Garbo’s website where they can provide information about their match – typically only a first name and phone number. If Garbo needs more information, they’ll ask, which may include age.

Dating app Tinder said that it would be ending the controversial aged-based pricing structure for its premium service Tinder Plus by the end of the second quarter.

The news follows a recent UK study that found users were paying wildly different prices to access Tinder’s premium service, typically based on age, which raised questions about discriminatory pricing.

According to Buzzfeed, the Mozilla Foundation and Consumers International took up where the UK consumer watchdog Which? and Australian consumer advocacy organization Choice left off when they first pointed out the issue of price discrepancies on the app. The researchers at Mozilla and CI didn’t find statistically different prices based on race, gender or sexual orientation, but did find it among different age groups.

Online dating might be heading towards a sea change as VC firms invested about $31 million in 43 rounds of funding towards new dating apps in 2021. 

According to website Crunchbase which studies technology trends, the majority of companies raised angel, pre-seed and seed rounds, which means venture capitalist firms were interested in early-stage developments. (There were only three who received Series-A funding.)

Crunchbase also noted that every ten years there seems to be a shift in consumer preferences when it comes to dating app technology, and it usually follows the larger social app trends. Ten years ago, Instagram was the hot new app and dating apps like Tinder gamified their platforms to put photos front and center, where users could just look and swipe. 

Image: Tinder

Dating app Tinder is rolling out another interactive feature for its Explore section. According to the company’s blog post, Fast Chat: Blind Date will allow users to chat without being able to see each other’s photos, so they focus on personality instead of image. 

When users opt in to the Blind Date feature, they are asked to complete a series of questions, and are paired with others based on similar responses. The questions are meant to spark conversation in an ice-breaker style, like “I put ketchup on___.” The two daters then start a timed chat in which they receive the responses as prompts, so they can have a little fun with awkward first conversations. 

When the chat time ends, they can like the other person’s profile and if they both match they can see each other’s photos and continue talking or messaging, according to the company's blog. 

The infamous “Tinder Swindler” has been banned from several dating apps. Match Group, which owns several popular dating apps including Tinder, Hinge, OkCupid and PlentyofFish, announced that he was no longer welcome on their platforms.

According to Match Group, Shimon Hayut (who also went by Simon Leviev) violated their terms of service, which includes impersonation and asking for money. He created fake profiles on the app using other names in order to keep his con going, according to The Washington Post.

Match Group also said that ahead of the documentary’s release, the company published new guidelines for users to better protect from scammers and exploitation on its apps.