Types (Niche)

Smitten, a new dating app designed for Gen Z daters, has raised $10 million in its latest round of Series A funding.

According to Venture Beat, investors of the app include Makers Fund, Possible Ventures, and Wonder Invest.

Smitten has gotten attention, thanks to a new study that found it had a post-match success rate of 60 percent, compared to Tinder’s 11 percent – a huge difference to online daters. It is currently the most popular dating app in Iceland and second most popular in Europe, so the new round of funding is in part to help the app expand into new territories and grow its user base.

Smitten has a new take on matching – in addition to sifting through profiles, it has added games to help young daters interact in more engaging ways. If you are interested in someone’s profile, you can start with a questionnaire game called Guessary, where you can guess how the other person answered a series of yes and no questions and get immediate feedback on whether they are correct. If you like how they answered, you can like and match with them and take it from there.

A new survey from dating app Hinge found that young Gen Z daters are no longer interested in hookup culture, thanks to the isolation they felt from the pandemic.

Forty-five percent of Gen Z daters surveyed felt that they had changed their dating habits for the better since the pandemic began - and are only interested in relationships that would be “additive” to their lives, according to a report from New York Post.

In addition, 39 percent of those surveyed said they were pickier about who they dated since the pandemic, and 91 percent of these respondents said this was because they didn’t want to waste time on the wrong person.

Dating app Tinder and non-profit The Human Rights Campaign just announced a platform partnership to urge US Senators to pass the Respect for Marriage Act, which would repeal the Defense of Marriage Act and require the US government to recognize same-sex marriages.

Tinder users will be directed to a landing page with an email template, according to The Hill, where they can send a message to their respective Senators and urge them to support the bill. Part of the campaign includes highlighting LGBTQ+ couples who met over the app.

According to tilte:The Hill, the bill itself would repeal and replace provisions "that define, for purposes of federal law, marriage as between a man and a woman and spouse as a person of the opposite sex with provisions that recognize any marriage that is valid under state law."

Filteroff, a new dating app that targets communities of singles, offers virtual speed dating events to set itself apart from traditional swiping apps like Tinder.

The app launched a series of speed dating events specifically for Orthodox Jewish singles starting August 30th, where participants can join from the comfort of their own couches. Each couple is given three minutes to chat over the app, with the option to keep chatting if they connect, or move on to the next.

Other Filteroff virtual speed dating events have been targeted towards vegans, dog lovers, or even Yankee fans, providing services to concentrated communities of singles who have specific needs for matchmaking, according to news site Forward. Events for Jewish singles are meant to compete directly for users of popular Jewish dating app JDate, along with other niche apps.

Dating app BLK, which serves the community of Black daters, announced the launch of “Break the Bank,” a new finance-related campaign initiative.

The campaign promotes “financial literacy” and provides tips to users on how to weather inflation, according to The Drum. It was developed with help from networking collective The Gathering Spot and will be rolled out nationwide in time for Black Business Month. According to BLK, the idea came from the fact that black-owned businesses are particularly vulnerable right now, and are shutting down at twice the average national rate.

The Gathering Spot will send in-app notifications of financial advice to users, with topics like “How Increased Rates will Affect Your Money Flow” and “Tips to Grow Your Small Business to the Next Level.” The app will also be encouraging users to shop at Black-owned businesses with its #BlackSummerSpend campaign on social media channels.

Dating app conglomerate 9Count announced that it has raised another $6 million in VC funding on top of its earlier Series A funding of $21.5 million, bringing total funds raised so far to $27.5 million.

According to Tech Crunch, investors have taken notice of the company’s dating app Summer, a rebranding of former dating app Spark, which has gained traction in a saturated market namely for its appeal to younger daters.

Summer hit number one in the App Store in two markets immediately after its launch and now has more than 500,000 downloads, over a million registered users, and more than 300,000 monthly active users (just a few months later). 9Count CEO Alex Hofman told Tech Crunch that it’s “the fastest-growing dating app to hit the market since Bumble arrived in 2014.”