Dating app OkCupid recently launched a new marketing campaign centered around the popular yet derogatory dating phrase “DTF,” but giving it new meaning in the age of #MeToo. The campaign is also a dig at Tinder, which is known for its hook-up reputation.

Instead of employing DTF with its usual meaning (which is widely seen as demeaning to women and refers to Down to F@#k), OkCupid has turned the term on its head to engage people to try the app. For instance, one campaign poster defines it as “DT Fall Head Over Heels” with a picture of one woman lovingly carrying another who is holding a rose (the symbol of romance). This nod to inclusivity for the LGBTQ community did not go unnoticed, with couples recreating the shot next to OkCupid’s campaign posters and posting them to social media.

Other campaign posters include optional endings as well, such as “DT Feel Fabulous” “DT Forget Our Baggage” or even slightly more irreverent “DT Four Twenty” or “DT Fight About the President.” (Note: OkCupid has seen a 64% increase in political terms being employed in user profiles over the last year.)

“It’s time to play nice.”

With those five words and a cryptic Instagram post, Grindr has hinted at what appears to be a new initiative to curb discrimination amongst daters. Its name, of course, is Kindr.

Grindr has long faced criticism from users who found the app to be an unwelcoming, and sometimes dangerous, place. Many have reported experiencing racism, transphobia, and violent hate crimes on or as a result of the platform. Some have sworn it off completely in response.

With Kindr, Grindr may finally be ready to tackle the issue head on. The Instagram post features an updated logo and a series of intertwining voiceovers describing their experiences with prejudice on the app.

Technology companies frequently boast of “disrupting” their industries. But ask Amy Baglan, co-founder of online dating platform MeetMindful, and she’ll say technology has become disruptive in a negative way - at least where romantic relationships are concerned.

“Social media and technology in general has taught us that it’s okay to connect on really surface-level, quick ways, and that’s not how I think we’re wired as humans,” she told Dever publication Westword. “There is an underlying anxiety that it’s not enough, that something’s missing.”

That something, she hopes, is her very own dating startup. The earliest seeds for MeetMindful were planted in 2006, when Baglan was vice president of a New York City startup and turned to yoga and meditation to fill a void in her personal life. Four years later, she quit her job to pursue her own Eat, Pray, Love journey through Asia. Baglan experimented with various mindful living practices and immersed herself in communities dedicated to the integration of mind, body, and spirit.

Tinder has announced that users will be able to add Bitmoji when messaging matches.

The popular dating app is utilizing the personalized-avatar service Bitmoji to help users be a little more creative and expressive when they communicate and share with their matches. Previously, Tinder did not allow users to send any images in messages to other matches because of potential abuse and sensitive content (a.k.a. “dick pics”). Users had to rely on curated photos (up to nine total per profile) to express their personalities and preferences, which many people felt was insufficient for something as personal as online dating.

Adding Bitmoji cartoons and caricatures allows users to be creative and express themselves to matches without worrying about the potential problems of sharing photos.

From Friday July 27^th till the evening on Sunday July 29^st, 2018 eHarmony is offering 50% off a 3 month subscription. This is a savings of $77.85 (which is based on 3 month plan at $155.70). A coupon code is required for the discount which is:

Code: JOIN

New and existing eHarmony users can take advantage of the discount. All you need to do is create an account and take the profile questionnaire. After this is completed you will receive your first set of matches. You can then review your matches and if you would like to message any of them, you can then go ahead and upgrade your membership and use the code JOIN to receive your savings.

Remember eHarmony also offers a guarantee now so if you don't have any meaningful connections in your first 3 months you will get an additionally 3 months at no cost. There are some terms found on eHarmony.com which you should read which does require you to actively message a certain number of members, etc.

For more information about this dating service that specializes in long-term relationships, you can read our review of eHarmony.

As one of the only female CEOs of a publicly-traded tech company, Match Group CEO Mandy Ginsberg was certain to make headlines. But even Ginsberg herself could not have predicted how dramatic her first year in the role would be.

In March, the company filed a patent infringement lawsuit against competitor Bumble in Texas. The suit accused Bumble of stealing trade secrets and infringing on two patents held by Tinder, a Match Group-owned company. Bumble responded with an acerbic full page ad in the New York Times admonishing Match Group for its “scare tactics,” “endless games”, and the “assumption that a baseless lawsuit would intimidate [Bumble].”

The story blew up, quickly becoming the legal scandal heard round the dating world. It was only Ginsberg’s second month as CEO.