Match

For the sixth year in a row, Match.com surveyed singles from across the United States to examine what it means to be single and looking for love in the 21st century. More than 5,500 were surveyed for the 2015 edition of the annual ‘Singles in America’ study. The report covers a wide range of topics, but two are especially hot: sex and exes.

The survey begins by comparing the two most talked-about generations. Match found that Boomers, despite being older, are hardly prudes. They’re 118% more likely to have a one-night stand on vacation and 53% more likely to have a threesome. Millennials, on the other hand, are 165% more likely to have filmed sex and 236% more likely to be completely drunk the first time they sleep with someone.

Singles In America goes on to present sex stats on a range of subjects:

• 44% of respondents lost their virginity by 18
• 75% had sex by 21
• 16% of women said they’re open to making a sex tape
• 24% of men admitted to having sex in public
• 55% of women have had multiple orgasms
• 3% of men never orgasm from sex
• 50% of singles have had 6 or fewer partners
• 47% of singles have had fewer than 15 partners
• 46% of singles have had a friends-with-benefits arrangement
• 25% of singles have turned a one-night stand into a relationship

What happens that those relationships don’t work out? Match.com also studied the behavior of exes in America. Unsurprisingly, sex was still a hot topic. Twenty-five percent of singles said they've hooked up with an ex, while 33% confessed to dreaming about doing it.

The biggest questions involved breakups and friendship. Forty-two percent of women said they would stay friends with an ex, but fifty percent of female respondents said they wouldn't be okay with a friend dating their ex-boyfriend. However, 25% of women and 50% of men said dating an ex’s friend is totally cool.

Your likelihood of scoring that date in the first place depends on the language you use in your profile. A ‘LOL’ or a ‘Haha’ boosts your odds of a date by 255% and your chances of hitting the sack by 39%. But the real winner of the language race? It’s 2015’s most trendy phrase: ‘Netflix and chill.’

Match.com found that the sneaky sex reference increases your odds by an astronomical 99%, a sizable advantage over some of the year’s other trendy terms. ‘Ghost’ bolstered your chances by 63% and ‘Bae’ by 64%, with ‘on fleek’ pulling up the rear at a disastrous -26%. Time to give your profile a linguistic spring cleaning. Read our review of Match.com for more information on the dating service which conducted this study.

Having survived its first quarter as a standalone public company, Match Group Inc. has released fourth quarter 2015 results.

"Match Group had a seminal fourth quarter, completing our initial public offering, the acquisition of PlentyOfFish, and the realignment of our management structure to better reflect our increasing global scale," commented Greg Blatt, Chairman and CEO of Match Group. "At the same time, we delivered solid revenue and profit growth and we head into 2016 with increasing momentum, which we expect will continue to build throughout the year."

Highlights of Q4 2015 include:

• Total revenue increased 12%, or 16% excluding the effects of foreign exchange, driven by a 14% increase in Dating revenue attributable to 30% higher Average PMC, which grew to over 4.6 million globally.
• Excluding both deferred revenue write-offs related to acquisitions and foreign exchange impacts, total Dating revenue would have been $259.4 million, or 22% higher than in Q4 2014.
• Adjusted EBITDA for Q4 2015 was $99.3 million, an increase of 16% versus Q4 2014.
• ARPPU was $0.53 for Q4 2015, compared to $0.62 in Q4 2014, a decline of 14%. Excluding the effects of foreign exchange, which was approximately 400 basis points, and deferred revenue write-offs related to acquisitions, which was approximately 300 basis points, ARPPU declined 7%.
• The increase in Average PMC compared to Q4 2014 was driven primarily by significant growth at Tinder and the acquisition of PlentyOfFish, which closed on October 28, 2015.
• Net Income and GAAP Diluted EPS declined by 26% and 44%, respectively, in the fourth quarter of 2015 compared to Q4 2014, driven primarily by an increase in stock-based compensation expense of $14.9 million and an increase in interest expense of $16.9 million, which includes $7.3 million of debt issuance costs. Adjusted Net Income and Adjusted EPS, which exclude the impact of the stock-compensation expense, declined 2% and 26%, respectively, as a result of the increased interest expense.

Total revenue for the October-December period was $268 million, up 15% but short of the $278 million expected by Wall Street analysts polled by Thomson Reuters. The company reported a net income of $35.6 million, a 26% decrease from $48.3 million in the same quarter last year.

Tinder and Plenty Of Fish were behind the greatest growth in paid subscribers in the quarter. Tinder reported January 3 as the single busiest day in its three-year history, responsible for the highest volume of downloads and growth in active users.

Despite the existence of several major players in the dating app industry, Tinder is the clear leader. Deutsche Bank analyst Ross Sandler valued the company at $1.2 billion, and according to SEC filings from Match Group in November, Tinder boasts 9.6 million daily active users and 583,000 paid members.

Those solid numbers, along with Tinder’s commitment to regularly updating its product, mean the app is unlikely to be dethroned any time soon. Going forward into 2016, Match Group will likely continue to focus a substantial measure of its efforts into Tinder to maintain its top spot. For more information on Match Group dating services you can read our Match.com review, OkCupid review, and our Tinder dating app review.

It’s no secret that scammers flock to dating sites. Lovelorn singles are easy targets for con artists looking to lure victims into financial fraud, and over and over again, we hear tales of hackers stealing sensitive personal information to sell to the highest bidder.

What we don’t hear about nearly as often are infractions from the dating sites themselves. In fact, many popular dating services have a poor track record of security vulnerabilities and privacy violations.

Signing up for anything online puts you at risk, but dating services may be some of the most dangerous online destinations. Dating sites regularly collect data on users, then sell the information to marketers. Profiles can remain on company servers for years after subscriptions are canceled. Profiles may also be indexed by search engines, allowing services like Google Image Search to link photos on your profile with your real identity.

Even well-known, trusted dating sites have been guilty of privacy violations over the years. Here are some breaches:

Another year, another Singles In America study. Match.com kicked off February by releasing the results of the 6th edition of the annual survey, which explores the attitudes and behaviors of over 5,500 singles across the nation.

“This year we focused on the crucial ‘second date,’” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match, “a vital courtship step that has been seriously understudied until now.”

Yes, believe it or not, there’s actual science behind your likelihood of scoring a second date. For starters, Match explored where singles are most likely to find great dates. They found that 33% of respondents met their last first date through online dating, while 26% met their last first date through a friend. And there’s even more good news for online daters: those who use dating services are 93% more likely to want to get married and 78% more likely to get a second date.

Experts encourage out-of-the-box date ideas, but many singles stick to the classics and there could be a reason why. Singles In America 2015 found that you’re 107% less likely to get a second date if you skip dinner or drinks (ouch). You can stack the deck even further in your favor if you choose your destinations and your orders wisely:

• Going for sushi ups your chances by 170%
• An expensive restaurant ups them by 50%
• Ordering a cocktail boosts your odds by 137%
• After-dinner drinks increase your chances by 59%

Of course, it’s not just about what you put in your mouth. It’s also about what comes out of your mouth. Match studied first date conversation to compile a list of do’s and don’ts. Despite the commonly held belief that controversial topics should be avoided, Singles In America found that politics, money, and religion are fair game for 80% of daters. In fact, discussing politics boosts your chances by 91%.

On the other hand, only 14% of singles are up for discussing their ex on a first date, so it’s safe to say that’s a subject best saved for later conversations. Even sports, a seemingly harmless topic for a date, didn’t rate highly with survey participants. Less than 25% said they care about athletics.

Timing, as they say, is everything. The majority of singles - 60% - prefer an evening date, but a minority of 22% would rather go out in the afternoon. Weekends, naturally, are prime time for romantic adventures. Thirty-nine percent of Singles in America respondents opt to go out on Saturday nights, followed closely by 34% who prefer Friday night dates.

If all goes well, you’ll find yourself saying goodbye on the doorstep at the end of the night. Fifty percent of singles think a good first date ends with a kiss, so go ahead and pucker up if you’re feeling a connection. The odds aren’t bad.

For more first date data, visit the Singles In America microsite. To find out about the dating service you can read our Match.com review

Maybe you’ve heard the statistics, but if not – pay attention, and turn on your spell check. Correct grammar usage and spelling goes a long way when you’re online dating. In fact, according to recent studies by online dating site Match, bad grammar is one of the biggest turn-offs for men and women – a close second behind poor hygiene.

In other words, make sure you know the difference between "your" and "you’re" before you message a potential match.

Website Grammerly did its own collection of data regarding dating and grammar usage, and came up with some interesting findings. As it turns out, people aren’t only aware of grammar mistakes – they pay attention to the specific words you use, too. Some terms are more attractive than others when you’re writing messages or an online dating profile.

For instance, men who use the word “women” rather than “girls” in their messaging are 28% more successful at getting responses. And those who use the word “whom” correctly do even better – they are 31% more successful than those who use it incorrectly.

Men are a little easier on women overall, but there are certain phrases they don’t like. When women use the words “divorce,” “separate,” or “my ex” they receive 4% fewer messages than those who don’t. (So maybe save your dating histories for the actual date, ladies.)

Spelling can be a big deal too, at least for women. Guys – if you have just two spelling errors in your profile, you reduce your chances of a response by 14%. As for the ladies? Men just aren’t so picky – spelling errors don’t affect their chances of getting a response. (Which may explain why women make nearly twice as many spelling, grammar and punctuation mistakes in their messages and profiles than men---it doesn’t seem to matter as much!)

Some other fun stats:

• According to OkCupid, women receive 17 times as many messages as men – which may explain why they can be picky, but don’t have to watch their spelling and grammar mistakes.
• Both men and women rate grammar as more important than confidence in online dating.
• Eighty-eight percent of women judge their dates’ grammar mistakes, compared to 84% who judge their dates by their level of confidence. For men, it was 75% and 69% respectively.
• Men use 21.9% more words than women do in their responses to questions                regarding their online dating profiles.
• Roughly 11% of American adults (24  million people) have used an online dating site or app

Bottom line: check your messages before you hit “send” – it could make a huge difference in your online dating success.

Recipient of Gold
Match.com

Recipient of Silver
eHarmony

Recipient of Bronze
Christian Mingle

The 2015 Dating Sites Reviews Single's Choice Award poll was launched on October 1st, 2015. By the beginning of January, 2016 when we closed the poll it had 459 people cast their votes. For the first question of the poll, it asked our visitors what paid dating site or app would you recommend for the Single's Choice Award. This question had 8 possible answers and included the top dating services of 2015. For this award the top voted service receives Gold, followed by Silver, and for third most voted site, Bronze.

The recipient of the Gold 2015 Single's Choice Award is Match.com. Match.com grew in popularity again this year and received 8% more votes than last year. For 2015 Match received 148 votes which is 32.24% of all votes cast.

The recipient of the Silver 2015 Single's Choice Award is eHarmony. eHarmony received 85 votes which is 18.52% of the total votes cast. This is roughly the same percentage of votes they had last year. This dating service continues to grow and launched several localized versions of their dating service in the past year.

The recipient of the Bronze 2015 Single's Choice Award is Christian Mingle. Christian Mingle received 60 votes which works out to 13.07% of all votes cast and 3% more votes than last year. This dating service continues to attract members thanks in part to a new and approved dating app which launched last year combined with a revamped web site.

Here are this year's standings for the Single's Choice award for all dating sites in the poll.

1. Match.com
2. eHarmony
3. Christian Mingle
4. Fitness Singles
5. OurTime.com
6. Are You Interested
7. Zoosk
8. Badoo

We would like to thank all our visitors who cast a vote this year for our Single’s Choice Award. The results of this award help guide our users to choose the best dating site or dating app for them. Each of the winning services receives a award badge on their review showcasing their accomplishments. All award winners are also added to the 2015 Award category.