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Dating, Which Gender Spends More?

United Kingdom
  • Thursday, March 20 2008 @ 03:14 pm
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  • Views: 3,435

Moneyhighstreet.com posted a news item about the costs of dating in Britain. In it they refer to the NS&I Quarterly Savings Survey in which men believe they pay on average 60% more than women on dating in a year. In total British men expect to pay about £12 billion on dating this year with woman only spending £4.5 billion. This translates to about £50 per date for men and close to £30 for woman.

Across the pond, I think these statistics hold true here in North America. Most dating men I know spend about $100 on a typical date. This includes the cab ride, dinner and usually a movie afterwards. Of course, more and more woman are picking up the tab but in most cases it's still the mans job to pay (at least in my age group mid 30's). I wonder if this is different for the 20 somethings?

Match.com Doubling their Marketing effort in Britian

United Kingdom
  • Friday, February 22 2008 @ 06:19 pm
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  • Views: 3,237

According to Metro.co.uk 7.8 million people in Britain used internet dating last year. This is up 33% over 2005. With this growth spurt, Mad.co.uk has news that Match.com UK looks to be doubling its £4 million marketing budget from last year to £8 million. This is not surprising since the North American online dating market growth has slowed. Online dating companies now have to think globally and concentrate on the double digit growths of dating services in the European and Chinese markets. This is not easy as it sounds for North American dating services since ads and the dating sites themselves have to be tailored to suit the cultural difference from country to country.

Match.com and FreeAds.co.uk Partnered

United Kingdom
  • Friday, January 25 2008 @ 01:26 pm
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  • Views: 3,008

Match.com UK will be powering Freeads.co.uk new dating service. This deal will give Freeads users access to millions of singles already on Match.com and it will offer Match.com access to the million plus monthly unique visitors at Freeads.

Duncan Horton, Freeads.co.uk chief executive, commented:

For us partnering with a company of Match.com's calibre to launch our dating section is a huge coup. Rather than relying on our users to populate this new section for us we are able to hit the ground running by offering them access to the millions of singles already registered on Match.com.

This makes sense to me since it is extremely difficult to get a new dating service off the ground these days with all the competition. There was no mention of the cost for Freeads users but I am assuming it will be the same cost as signing up normally to Match.com UK's dating service.

For more information or you can read our Match Review (match.com).

The Issues with International Online Dating

Japan
  • Saturday, January 19 2008 @ 03:42 pm
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  • Views: 8,252
The Time website has an article called We Just Clicked. It talks mainly about the issues large online dating companies are going through when they expand from their own markets to other countries with different cultures. As example, one point talks about international dating sites having to rethink profile questions and what is culturally appropriate. In Japan, it was pointed out they don't really need to ask about hair color since almost all of the people have the same color.

I got a little bit of laugh out of this next point. eHarmony advertises on their site that marriages happen too their member on average 90 a day. According to "We Just Clicked", these unions have so far produced 100,000 children with a disproportionate number of them named Harmony.

Match.com was also talked about a fair bit in the article. It looks like in some countries Match.com is doing extremely well, while in others they have hardly made a dent. Match.com now is in 35 countries and of the 15 million, 1.3 million members pay for the full service and off those 30% live outside the United States. In the Scandinavian market, of the current 2.2 million online daters, 1.5 million have joined Match.com. It is unclear if Match.com counts the total number of members from all of Match.com branded dating sites from other countries in the 15 million they say are members. I always though, when Match.com US said they had 15 million members, that was the total number of members who joined the US site. The reason for my thinking this is Match.com dating sites for other countries look different and they don't allow you to use your US member account if you try to login.

In the U.S. alone, there are close to 1,000 dating sites. With competition so furious and with the growth in the North American market slowing, these sites are looking abroad for more revenue streams. For more information about eHarmony, check out our review and for Match.com please read this review.

New Rules for Shanghai's Matchmakers for Next Year

China
  • Tuesday, December 18 2007 @ 03:05 pm
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  • Views: 2,280

All matchmaking services in Shanghai must register with the Shanghai Association of Matchmaking Management by next year. Among other things, the association will keep track of any misdemeanors of the matchmaker service.

Each employee who works at a matchmaking service must obtain two certificates from the Shanghai Association of Matchmaking Management. One is a qualified matchmaking certificate and the second one is a matchmaking company employee certificate.

More information on the new regulations can be found at Shanghai Daily.

Online Dating Populaity is Growing in China's Big Cities

China
  • Monday, October 29 2007 @ 07:11 pm
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  • Views: 4,033

2 years ago a trend started in China's big cities. More and more single Chinese men and woman started to join dating sites. According to CCTV international, there are now an estimated 8 million or more registered members with over 70 percent having a bachelors degree. The reason for this huge jump is the busy lives of the white collar workers and the easy access they have to dating sites through the internet. White collar Chinese workers are now too busy to meet new people the traditional way.

To read more information on this Asian trend check out this article at CCTV International. For information on 2 popular Asian dating services read our Asia FriendFinder or Asian Singles Connection.

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