The Issues with International Online Dating

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The Time website has an article called We Just Clicked. It talks mainly about the issues large online dating companies are going through when they expand from their own markets to other countries with different cultures. As example, one point talks about international dating sites having to rethink profile questions and what is culturally appropriate. In Japan, it was pointed out they don't really need to ask about hair color since almost all of the people have the same color.

I got a little bit of laugh out of this next point. eHarmony advertises on their site that marriages happen too their member on average 90 a day. According to "We Just Clicked", these unions have so far produced 100,000 children with a disproportionate number of them named Harmony.

Match.com was also talked about a fair bit in the article. It looks like in some countries Match.com is doing extremely well, while in others they have hardly made a dent. Match.com now is in 35 countries and of the 15 million, 1.3 million members pay for the full service and off those 30% live outside the United States. In the Scandinavian market, of the current 2.2 million online daters, 1.5 million have joined Match.com. It is unclear if Match.com counts the total number of members from all of Match.com branded dating sites from other countries in the 15 million they say are members. I always though, when Match.com US said they had 15 million members, that was the total number of members who joined the US site. The reason for my thinking this is Match.com dating sites for other countries look different and they don't allow you to use your US member account if you try to login.

In the U.S. alone, there are close to 1,000 dating sites. With competition so furious and with the growth in the North American market slowing, these sites are looking abroad for more revenue streams. For more information about eHarmony, check out our review and for Match.com please read this review.