Doubling their Marketing effort in Britian
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According to 7.8 million people in Britain used internet dating last year. This is up 33% over 2005. With this growth spurt, has news that UK looks to be doubling its £4 million marketing budget from last year to £8 million. This is not surprising since the North American online dating market growth has slowed. Online dating companies now have to think globally and concentrate on the double digit growths of dating services in the European and Chinese markets. This is not easy as it sounds for North American dating services since ads and the dating sites themselves have to be tailored to suit the cultural difference from country to country.