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The Australian media company, News Digital Media, has partnered with Match.com. This partnership will result in the integration of the Match.com.au dating site into news.com.au, Australia's leading news portal. Match.com's main dating site competitor in Australia is Fairfax owned RSVP. This new deal will give Match a big competitive boost against RSVP, whis is currently the largest Australian dating site.

For the full news post, read MediaBizNet. For more information on Match, read our Match.com review.

White Label Dating mentions The Tonight Show from the iTV network which noted it is estimated that there will be 15 million singles in the United Kingdom by 2011. According to the post, this will make the value of the dating industry at that point, of over £1billion. By comparison, in 2008 there was 10 million Canadian singles and 93 million single Americans. As a general rule of thumb I found for the G7 countries that roughly 1/3 of the population is single at any one time.

For more dating sites that service the UK, see our United Kingdom dating category.

Here are two interesting points from an article called "Dates with destiny", which is hosted on easyJet Inflight.

• Match.com launched their United Kingdom dating site in 2001, interesting enough Marc Simoncini, the founder of Meetic (which is set to purchase Match.com's European Operations) was also launched in 2001.
• In 2004 as online dating became more popular, Match.com became the first dating site to run TV commercials.

For more information on Match.com's British dating site, read our review.

On January 29, 2009 Date.com become free for the estimated 15 million online dating users in India. This means any local Hindu single may use the service just like a paid member, allowing them to save their Rupee's for an actual date.

Date.com has been planning to expand into non-English speaking markets for a while now. It looks like they want to get a foot in the door in India by offering a free service, were online matrimonial sites are very popular. Date.com is currently available in 4 languages but by 2010 they plan on adding 15 more (see Story).

Read more about this free service for Indian singles at Date.com by reading this press release, or check out our Date.com review for more information on this popular online dating site.

According to NewMediaAge, eHarmony is going to be doing a big marketing campaign in the United Kingdom. This is the first major marketing campaign for the UK version of the dating site, which launched last July (see story). For the first month or so eHarmony UK was offering free 90 day memberships to help populate their database with profiles. The digital marketing agency which eHarmony hired called Essence, will soon be launching a display, search and affiliate campaign. NewMediaAge also estimates eHarmony's US marketing budget at $160 million.

To find out more information about this popular dating service, read our eHarmony review.

Between December 1, 2008 and January 5, 2009 a total of 1,629 online dating sites registered with Japans local public security boards. This is in response to a stricter law which regulates dating sites in Japan. The National Police Agency (NPA) said there was 432 applications filed for the dating sites which was a lot less than expected. It is assumed some dating services shut down due to the law being implemented. The largest application had 286 dating sites listed on it.

The last time we talked about dating regulations in Japan was last January when we wrote about Japans NPA wants Stricter Regulations for Dating Sites. It looks like the NPA got their wish.

For more information on this story visit JapanToday.