eHarmony Ramps up Marketing in the UK

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According to NewMediaAge, eHarmony is going to be doing a big marketing campaign in the United Kingdom. This is the first major marketing campaign for the UK version of the dating site, which launched last July (see story). For the first month or so eHarmony UK was offering free 90 day memberships to help populate their database with profiles. The digital marketing agency which eHarmony hired called Essence, will soon be launching a display, search and affiliate campaign. NewMediaAge also estimates eHarmony's US marketing budget at $160 million.

To find out more information about this popular dating service, read our eHarmony review.