Types (Niche)

The online dating platform took several years for singles to embrace, undergoing much skepticism from the public. Does it really work? many would ask. It seems kind of desperate to join an online dating site, others might remark. There was a lot of judgment and confusion around the process, who joined, and what results it would yield.

Now all that’s changed because of our phones. According to a 2013 report from Pew Research, one in ten Americans have used an online dating site or app. And among singles looking for partners, that number is even higher, with 38% having used dating sites or apps.

It seems that dating apps have become a popular way to meet other singles, especially for people under 30. Gone is the stigma of looking desperate, or worrying about whether you’ll find “the one.” It seems instead people are opting for something that is simple to set up, simple to use, and completely accessible – scrolling through profiles and photos while you are in line at the drugstore, waiting for your friends at the bar, or bored with nothing better to do on Sunday afternoon.

Are people flocking to dating apps because we have become addicted to mobile technology? Or is it because online dating is much easier when you can access it over your phone? Perhaps it’s that meeting people through dating apps feels more like a game than something to take seriously, so it takes all the pressure off of participants?

According to a recent article in Business Insider, it could be all of these things. Regardless of the reasons, we’re starting to see a trend towards using technology for dating – with both online dating and mobile dating apps.

There does seem to be a generational divide. Younger singles under 30 prefer to use dating apps rather than online dating sites, and app developers are going after this market. There are an endless amount of new dating apps popping up every day, each offering something different, but all still relying on a hefty user base. Baby boomers and older daters however, still opt for the more traditional online dating options, which means Match.com and others share a good percentage of the market.

Most dating apps steer clear of the traditional online model of a monthly subscription service. Instead, they are offered for free, as this model tends to attract most users (and let’s face it – the value of any app or online dating site is in the numbers). In order to make money, several app developers have started offering a “freemium” model which gives users the option to pay for added features, like being able to search through more matches at a time, filtering their searches according to specific preferences, or chatting with someone they previously passed on.

Some are making money through advertising, though this can be distracting for users. Wyldfire, a new dating app, has made their advertising model a little more enticing by offering ads as incentives. When members get a certain percentage of likes, they get a discount on a service like Uber as a reward.

Some dating app developers speculate that the market will trim down over the next few years, and only two or three apps will be real contenders. Considering IAC owns most of the market – Match.com, OkCupid and Tinder are part of their roster – they may be right. In the meantime, we’ll have to see how it evolves.

Most things are going brilliantly for Tinder these days, but one thing most certainly is not. Whitney Wolfe, Tinder’s former vice president of marketing, slapped the company with a sexual discrimination lawsuit at the end of June.

In the suit, Wolfe claims her former boss called her a “whore” at a company event in the presence of Tinder CEO Sean Rad and that she was stripped of her status as a Tinder co-founder. When she complained about her treatment to other executives, including Rad, she says they forced her out of the company.

The story goes back to 2013, when Wolfe and chief marketing officer Justin Mateen dated for several months. After they broke up, Wolfe claims Mateen sent her a series of inappropriate text messages and e-mails filled with racist and sexist language. When she complained to Rad and Match.com CEO Sam Yagan, they allegedly ignored her repeated complaints about his behaviour.

Wolfe also contends that Mateen told her she was not listed in Tinder’s press materials as a co-founder because having “a girl founder” who was just 24-years-old (at the time) would devalue the company. Later, after Mateen allegedly called her a “whore” in front of Rad and other co-workers, Wolfe says she offered to resign in exchange for “modest severance” and the vesting of her stock options. Instead, she claims, she was fired.

John Mullan, one of Wolfe’s attorneys, said in a statement that Wolfe “lost her job simply for refusing to take the abuse any longer.” Another one of her attorneys said “IAC and Match.com, which own Tinder, allowed this culture to exist and did nothing to prevent the discrimination or harassment. IAC and Match.com need to be held responsible for their failure to supervise the executives at Tinder. There really was no ‘adult in the room.’”

In response, IAC indefinitely suspended Mateen. “Through that process, it has become clear that Mr. Mateen sent private messages to Ms. Wolfe containing inappropriate content,” the company said in a statement. “We unequivocally condemn these messages, but believe that Ms. Wolfe’s allegations with respect to Tinder and its management are unfounded.”

The story gets more complex when you try to determine who actually is a legitimate co-founder of Tinder. TechCrunch did an in-depth examination of the people involved in Tinder’s creation and it’s…convoluted, to say the least. It’s hard to see how they themselves can keep up with it all (and maybe they can't), much less anyone else.

Wolfe is seeking compensatory damages, including for lost pay and benefits, as well as punitive damages for emotional distress.

Online dating has been around for a while, but dating apps are a relatively new phenomenon and are soaring in popularity. And why wouldn’t they? Most of us have a phone with us at all times, and if you’re single, you’re probably more social than your married counterparts – which means you’re not sitting at home in front of your laptop. But does that mean the matches you get on Tinder are working out for you?

Dating apps are easy to use, the majority of them are free, and they provide instant access to available singles in your immediate area. What’s not to like? The ease and convenience of apps is not lost on some of the more traditional online dating sites, like Match.com, who offer their own apps. But sometimes it’s easier to scroll through the app than it is to actually meet someone new and start dating. So how do you move from texting to an actual date?

Following are 5 tips to help you get past the swipe left/right phase and to the in-person meet:

Try a new app. While everyone seems to be downloading Tinder (if only for the fun of scrolling through photos while you’re waiting in line or on a lunch break), it’s not the only dating app around. Some apps like Hinge and Coffee Meets Bagel are geared towards the more serious dater, because they offer matches based on your Facebook network, rather than just random people who happen to be near you. Maybe it’s time to check out something new.

Don’t just scroll when you’re bored. Know what you want. What’s your goal in using a dating app? Are you just looking to hook up, or for something more substantial? This makes a huge difference in your experience. If you are looking for a relationship, you might get easily frustrated by Tinder. If so, decide to put time and effort into your search, and be a little more discerning about who you go out with. Don’t meet for last-minute drinks at 10:00.

Check in regularly. “You snooze, you lose” really applies to online dating. If you’re not checking in on a regular basis with your dating site or app, then likely you won’t get the results you want. Again, time and effort is key. You never know from day to day who your matches might bring, so set aside at least 30 minutes a day to check.

Update your photos and profile. Some dating apps have restrictions on the number of photos you can post, or they might just pull info from your Facebook page. If this is the case, be sure to change them out every few weeks. Depending on what you post, you could attract different types of people. Variety is key in dating.

Say “yes” more. Not sure about him/her? Say yes to a match. Start chatting and see what happens. Many times we bypass people unless something really captures our attention. But why? Dating is all about seeing what is possible. Say yes to more people and see your dating life change for the better.

We all know about dating app Tinder by now. It’s known less for its accuracy in matchmaking and more for its accessibility in meeting people anytime, anywhere – who are up for a brief fling or flirtatious chat. While Tinder is getting a lot of name recognition, another dating app called Hinge is slowly surfacing, city by city, taking the dating app world by storm and attracting a recent round of $4.5 million in venture capital money.

Why is Hinge getting so much attention (and money)? Because it is differentiating itself from Tinder in the most basic of ways. Hinge is focused on the quality of matches, which means instead of scrolling through endless photos and swiping left or right, the app finds a fixed number of matches for each user that they think suit you. Hinge is all about playing matchmaker. (It also doesn’t help Tinder that its CMO Justin Mateen was suspended recently for sexual harassment.)

Hinge matches people based on particular factors, namely profession, education history, and interests, as well who you’ve been interested in previously. What’s different about the dating app is that it’s not just pairing you with people from your circles with the same job or who went to the same college. Hinge looks for less obvious connections, like that Ivy League college alums like to intermingle, or that guys in finance like to date female lawyers. Plus, matches are all gained through your Facebook circles (friends of friends only), and you must have a Facebook friend who’s already on Hinge in order to join. It makes for a kind of exclusive club feeling.

Hinge started small in the D.C. area, but it’s iOS and Android userbase is up 300% this year in the nine cities it operates in: DC, Philadelphia, NYC, Boston, San Francisco, Chicago, Atlanta, Dallas, and L.A.

Hinge however isn’t focused solely on the dating game. They want to move in the direction of the so-called “social discovery” app, where they match people who could be friends based on interests.

The new $4.5 million round from Founders Fund and Lowercase Capital brings Hinge to $8.6 million in total funding. Right now, Hinge is free, but in order to be profitable for its investors the company is probably looking into adding premium services for a fee, or potentially licensing its technology, according to website Tech Crunch.

For now, it’s slow-growth approach and catered matchmaking are making it a big hit, especially among the more serious and discerning female daters. It will be interesting to see where it goes next.

Online dating is about to get a major shakeup. And when I say major, I really mean major. Spark Networks, which owns popular dating sites like JDate and Christian Mingle, has put itself up for sale and has at least one prospective suitor.

The big news comes on the heels of the company unexpectedly postponing its annual shareholder meeting in June, two days before it was scheduled. The move allowed Spark Networks to put its focus on the potential deal and to sidestep a board battle with its largest shareholder, Osmium. Things have been tense lately with Osmium, a San Francisco hedge fund that has been pushing for board seats over concerns that Spark has been neglecting to allocate sufficient funds for JDate while over-spending on Christian Mingle.

Spark has spent $120 million in direct marketing on Christian Mingle since 2011, which has helped grow Christian Mingle’s subscribers by almost 700 percent since 2010. Revenue is also up, from $45 million in 2008 to $70 million in 2013, but along with those efforts came dramatically increased costs as a percentage of revenue.

Meanwhile JDate, the most famous and lucrative site in the Spark Networks arsenal, looks to be going through a rough patch. According to Osmium, the Jewish dating site posted revenue of $6.1 million in the first quarter – its lowest level since 2006. Jewish subscribers have also declined to  2006 levels.

All of this is coming at the same time as big-time changes for the Spark Networks board. When the delayed annual shareholder meeting finally took place, four of the company’s six sitting directors were nixed, including Chairman and CEO Greg Liberman. The shareholders instead picked four directors nominated by – surprise! – Osmium. One of the two Spark directors who was re-elected, Thomas Stockham, resigned not long afterwards.

“The new board is eager to work alongside Spark employees with a renewed sense of urgency, accountability and focus, in order to drive increased shareholder value,” said Osmium’s founder and new Spark director John Lewis to the New York Post.

As for what’s happening with the sale of Spark Networks, everyone involved is remaining tight-lipped for now. The name of the prospective buyer has yet to be revealed, but the New York Post notes that “the world of online dating companies is small and currently dominated by Barry Diller’s IAC, which owns popular dating sites Match.com, OKCupid and Tinder.”

If you’re one of the largest and most successful online dating sites around, what would be your next move in the ever-changing dating market? Would you focus on growing your membership, improving your technology, or ramping up your marketing efforts?

Online dating giant Match.com has decided to focus on building its app business – since that’s where most online daters go now (instead of their laptops).

But Match.com has taken things a step further, trying to get ahead of the technology curve. They’ve announced that this month they will be launching one of the first dating apps for Android Wearables, so you can effectively “wear your heart on your wrist.”

Android Wearables are small, powerful devices worn on the body – kind of like a mobile phone worn as a wristwatch. More stylish and less intrusive than Google Glass (there’s no clandestine recording of someone as you’re watching them), Android Wearables make access to your mobile information a bit easier. For instance, you can respond to texts, instant messages and emails by voice. You can also ask for directions with its handy GPS feature, or reach fitness goals if you’re a runner or biker. It connects to your phone, so you can access the same basic information that’s on your mobile device, but it’s hands-free.

The Match app for Android Wearables will cater to busy and active singles who are already purchasing this new technology. The app offers basic features that you’d find with any online dating app, but it’s driven by voice commands, which makes it easier than typing when you’re out and about. Notifications for winks and messages from other members are sent straight to your Android wearable. With pulse notifications, you’ll know exactly when someone has reached out to you. To reply, simply swipe to read an incoming message and respond directly with the app’s voice command feature. (Make sure you are in a private place unless you want the general public to know about your dating life.)

You also receive your daily matches so you can choose who to respond to, rating with a “yes” or “no” a la Tinder. You can also find singles nearby with the handy GPS feature.

I’m not sure why it’s important to check your dating app when you’re on a bike ride or jog, but it seems that would be the point of using Android Wearables instead of just picking up your phone and silently texting your matches when you’re able. But maybe that’s just me.

The app will be available for Android Wearable users this month. For more on this service please read our Match.com review.