Tinder Cofounder Sean Rad Joins Board Of Nonprofit Platform ‘Good Today’

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Goodbye dating, hello good deeds. Tinder co-founder and former CEO Sean Rad announced his newest venture at the 2019 Forbes 30 Under 30 Summit: Good Today, a nonprofit service that makes it easy to support charitable organizations through small daily donations. Rad has joined the company as a founding board member alongside several other notable figures from the business, tech and entrepreneurship worlds.

Good Today users sign up and select a recurring giving plan — 25¢, 50¢ or $1 a day, paid in monthly or yearly installments. Each morning, they receive an email highlighting the cause of the day and two relevant charities to choose from. They can elect to pick the charity that will receive that day’s donation or opt to have their donation roll over to the next day. Good Today is a 501(c)3 organization, as are all the charities it features, and subscriptions are tax deductible.

“Generosity is a learned behavior,” Rad told TechCrunch. “If you think about the importance of waking up every single day, opening that email and learning about another cause, getting out of your own little bubble … very quickly it becomes an addictive habit.”

Rad also hopes that, by helping users make small donations, Good Today will eventually lead to deeper engagement as people discover organizations they want to continue to support, financially or in other ways.

“Over time, we’re going to be more than giving 25 cents a day,” he said. “The idea here is that if we could build a way to donate every single day, you sort of solve the biggest problem in charity as a whole, which is engagement. Once you get the engagement loop going, we’re going to be introducing other experiences.”

Along with revealing its new board members, Good Today also announced new branding and a new product designed to bring companies, rather than individuals, onto the platform. Good Today for Teams allows companies to sponsor their employees’ donations. Administrators can track their employees’ votes and giving via a dashboard, and integrate Good Today into Slack (a suggestion from Rad) for easier giving. Good Today for Teams has already been adopted by more than 20 companies, including Shutterstock.

Good Today, previously known as Good St., started as a newsletter by founding member Joe Teplow and his friends in 2014. The company reached a goal of 10,000 users earlier this year. Rad hopes to bring that number up to 1 million by 2020. It sounds like a world away from his work at Tinder, but Rad told the 30 Under 30 audience that doing good has been an integral part of his mission with every one of his business ventures.

“People want to come work for a company that has a purpose and a soul and a heart,” he said.