People Media was recently purchased by Match.com's parent company IAC (see
Story) which prompted me to look for further information about this company. They were founded in 2002 and now have almost 4 million unique visitors with 550 million page views per month, when you combine all of their dating sites traffic together. As a comparison, Match.com had roughly 5.5 million unique visitors last month. ComScore lists 6 of People Media's dating sites in their top 50 dating site list. BlackPeopleMeet is People Media's largest online service which averages over 167 thousand visitors a day and just shy of 1 million unique visitors in a month. 44 percent of BlackPeopleMeet members are male and 56% are female. This is pretty close to the average of People Media's top 10 dating sites gender ratio of 47 percent Male and 53 percent female.
People Media also currently has existing partnerships with the Steve Harvey Morning Show and AOL Personals, to power a number of their dating communities.
To find out more information, including traffic stats broken down by individual dating site, read the
People Media 2009 Advertising Kit.
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