Match.com UK Receives Personality Testing

Instead of launching Chemistry in the United Kingdom (which is available only in the US and Canada) Match.com has decided to include a personality test called Match Insights as part of the UK Match.com dating site. After reviewing the 2 tests I found them almost exactly the same (at least with the way I answered the questions). For existing Match.com members you can find the personality test in the My Profile section. According to the press release about this news:

... the self analysis is available free to all match.com online dating members in the UK. This will be followed by a premium service available early next year which will deliver every ’match insights’ user their best matches each day based on their personality type.

It looks like this will become an additional paid service that will most likely continue to be a part of Match.com instead of becoming a whole new dating site.

Recently Match.com in North America got some new features called the Daily 5 and Smart Search which I did not see available in the UK. It sounds like instead of these features, Match UK decided instead to offer more detailed matching. For those people who want a more in-depth personality matching experience this is a bonus since they will not have to join another dating service. They will only be missing out on Chemistry's communication process, unless this feature gets rolled into Match.com at a later date as well. I wonder what the cost of this premium service will be? If it is too much (like the same cost as an existing membership) then I don't see too many singles using it.

Check out WebWire for further details or read our UK Match.com review for more details on this dating service.