UK Launches New Ad Campaign
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Back in October UK selected, the ad agency, Mother, to run their new marketing campaign (see Story). This month Mother unveiled their first commercial for

The new ad uses the Jack and Jill icons in a fun felt animation with a female narrator telling the viewers why they should use At the end of the ad the new tag line is shown, "Start your love story at". I thought this is an excellent slogan, much better than's North American one of "Its Okay to Look". The ad also informed the viewer that a member of finds there match once every 10 minutes on the dating site.

For further details on the story, read Marketing Magazine and to find out more about this dating site, read our review of UK.