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Bumble announced the launch of its new creative endeavor: granting five female filmmakers and screenwriters in the U.K. $27,000 each to make a short film. This marks the company’s first official move into the original content space, following in the steps of Netflix, Amazon, and iTunes.

Bumble’s content shingle, dubbed The Female Film Force, came to fruition after the 2018 awards season, where only 15% of Oscar winners and 20% of BAFTA winners were female. Bumble wanted to ensure more women’s voices were heard and reflected in film, so its executives decided to launch this initiative.

Bumble writes on its website:

It’s been a wild month for Sina Weibo. On Friday April 13, the Chinese social media network unveiled plans to delete all posts relating to gay culture as part of a three-month “cleanup” effort. A mere three days later, the company announced it would reverse the ban following an outpouring of anger from users.

Sina Weibo initially described the campaign as a removal of images, videos, text, and cartoons related to pornography, violence, and homosexuality. "This is to further ensure a clear and harmonious society and environment," the network said in its statement, as well as to comply with stricter cybersecurity laws enacted by President Xi Jinping.

But to many users, the announcement had sinister underpinnings. Tens of thousands took to the social network to express outrage at the campaign’s discrimination against lesbian, gay, bisexual and transgender people in China, an issue that persists more than two decades after the country decriminalized homosexuality.

Dating app Bumble is on a mission to help empower women, including partnering with women’s health provider Planned Parenthood to educate college students at the University of Texas, Austin, about consent.

According to experts, the term "consent" as it applies to sexual relationships is often misunderstood, and silence does not imply that your partner wants to be intimate. Consent should instead be “Freely given, Reversible, Informed, Enthusiastic, and Specific” – the FRIES acronym that sex educators use to provide a basic definition of what consent is.

College campuses have come under fire recently for their handling of sexual assault and harassment cases among students. Traditionally, administrators have opted for leniency towards offenders when it’s a he said/ she said scenario (which sexual assault cases often are), allowing the perpetrators to continue attending classes without prosecution, expulsion, or even further investigation. This puts more students, and especially women, at risk.

Are you a private school alum living in the UK? You’re in luck – a new dating app called Toffee will be launching to connect you with other private school types.

Toffee was founded with the notion that "people who hold similar views and values, and have shared the same life experiences (such as going through the same education system) are more likely to be attracted to each other and stick together," according to its website.

There has been mixed response to the buzz the app is generating. Instagram posts and a short introductory video on the app’s website point to an elite clientele, with young men dressed in suits and tuxes and attractive women decked out in evening gowns, champagne at the ready. Many reviews are labeling it as another elite dating app, geared to help connect wealthy people.

Huggle Marketing Team

Image: BusinessCloud

While Bumble battles Match Group over intellectual property, another women-led dating app is celebrating a more positive 2018. Huggle, a British friendship and dating service launched in 2016, and its all-female marketing team has been acquired by Badoo.

Huggle matches users based on the places they love to visit. Simply indicate what you’re looking for – a date or a friend – and your search preferences, including your ideal age range and how many places you must have in common. Huggle uses GPS to automatically check you into locations you visit and notifies you of profiles that share your interests.

Founders Stina Sanders and Valerie Stark believe this approach to dating offers a more effective way to assess compatibility.

There’s another new dating app with a catchy hook debuting this month, this time involving your DNA. Pheramor, described by news website Wired as “23andMe meets Tinder meets monogamy” matches its users according to their genetic compatibility. The dating app launched this month in Houston, Texas.

For $19.99, Pheramor will mail you a kit so you can submit your saliva samples for testing. Then for an additional $10 per month, you can use the service and start receiving genetic-compatible matches.

The company was founded by two genetics experts, so the science figures prominently into the matching process. If chemistry is detected through pheromones, then why not assume romance and love will follow? Pheramor is trying to separate itself from the hook-up reputation of Tinder and appeal to more serious daters.