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Tinder Developing Original Series for Its App

United States
  • Wednesday, October 09 2019 @ 02:40 pm
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Tinder's New Series is called Swipe Night
Tinder's New Series is called Swipe Night

Tinder will be releasing an original six-episode video series over its app, according to an exclusive report in Variety Magazine.

The new series will be a “choose your own adventure” story available to users when they log into the app. It’s interactive content, so users are able to swipe left and right to continue to different versions of the story. The basic premise involves the apocalypse, and asks the question: “Who would you spend your last night alive with?”

Facebook Dating Launches in US as Privacy Concerns Loom

United States
  • Wednesday, September 25 2019 @ 04:42 pm
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Facebook Dating now available in the United States
Image: Facebook

Facebook Dating made its much-anticipated debut in the US on September 5th, but concerns about its privacy issues have overshadowed the excitement in media coverage of the app.

Facebook was recently ordered by the Federal Trade Commission to pay about $5 billion in fines for privacy lapses, including its maligned partnership with Cambridge Analytica leading up to the 2016 elections. And most recently, the Attorneys General of eight different states have launched an anti-trust investigation of the company, specifically concerning the company’s privacy practices and purchases of WhatsApp and Instagram.

Still, Facebook Dating is betting on its wealth of personal user data as a competitive advantage for creating better matches to directly compete with apps like Tinder. (Match Group saw its shares fall 5 percent on the day Facebook Dating was launched, a sign of investor concerns about the new competition.)

Dating App Hiki Launches for Autistic Daters

United States
  • Friday, September 20 2019 @ 12:23 pm
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Hiki Screen Capture

New dating app Hiki launched this month, and it is the first of its kind to cater specifically to the Autistic community.

Founder Jamil Karriem was inspired to create the app with help from his cousin with Autism, who expressed his loneliness and fear that he wouldn’t be able to find someone special. Karriem decided that he wanted to create a safe digital space that would allow those with special needs to connect, whether for friendship or dating. The word “hiki” itself means “able” in Hawaiian.

Karriem told Yahoo! Finance that he didn’t want to limit the app just to dating, but that often people in the Autistic community are interested in finding new friends, too. The Hiki app allows users to swipe left or right, depending upon what it is they’re looking for — friendship or romance.

Grammy Winning Artist Lauren Daigle Partners with Bumble BFF

United States
  • Thursday, September 19 2019 @ 08:57 am
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  • Views: 1,128
Lauren Daigle
Lauren Daigle

Grammy-winning Christian singer Lauren Daigle has partnered with Bumble BFF to help promote its “Asking for a Friend” campaign.

The star joins other celebrities such as Jameela Jamil and celebrity gamer Kristen Valnicek, who have joined forces with Bumble to encourage its users to build friendships and support networks to counter the growing problem of loneliness and isolation around the world, especially among young women. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

“At its core, music is about connecting with others - whether sharing a favorite song or hanging at a concert (with a couple thousand friends),” Daigle told The Christian Beat. “Bumble BFF is similar in a way, in that people can find comfort and connect to others through conversation.”

China’s Largest Gay Dating App Blued Plans U.S. IPO

China
  • Wednesday, September 18 2019 @ 05:34 pm
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  • Views: 2,395
Blued Chinese Dating App

China’s gay dating app Blued is making its next move – an IPO in the U.S. market.

According to Bloomberg, the largest app for the LGBTQ community in China is planning to raise about $200 million through the IPO. The sale will likely take place next year, and the company could be valued as high as 1 billion US dollars.

Blued was founded by a former policeman named Geng Le in 2012, and now has more than 40 million users and garnered more than $130 million in venture capital as of March of this year, according to Bloomberg. The app offers live streaming and gaming in addition to online dating, and also connects men who want to become parents with surrogates overseas. These types of services are also part of Blued’s strategy to generate additional revenue outside of the traditional dating app.

OkCupid Launches New Marketing Campaign in India

India
  • Tuesday, September 10 2019 @ 10:34 am
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  • Views: 1,176
OkCupid's New India Marketing Campaign

OkCupid is known for its progressive approach to dating, and soon after its provocative “DTF” campaign in the U.S., the dating app company is launching another unconventional ad campaign in India to appeal to younger daters.

The new campaign is called “Find My Kind,” and aims to give more agency to people looking for a partner. Indian singles have typically adhered to tradition when it comes to finding partners – relying on friends and family members to set them up on dates or seeking arranged marriages.

But younger daters, and especially female daters, have more agency in modern India because they are career-focused and more financially independent than previous generations. In order to appeal to potential customers who are part of this cultural shift - but might not know how to meet potential dates outside of familiar circles - OkCupid has designed an ad that takes viewers through the dating app process.

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