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Dating app Bumble is looking to make its stock market debut in February, likely in time for Valentine’s Day, according to a report from Bloomberg who broke the news.

The female-forward dating app was rumored to be planning its IPO for 2021, but there was no date or even timeframe specified. The company is backed by investment firm Blackstone Group, and according to Bloomberg, has already confidentially filed with the Securities and Exchange Commission to go public. In 2019, Blackstone acquired a majority stake in what was known as MagicLab, now rebranded as Bumble, which owns the Bumble apps and Badoo among other dating apps. At the time of the purchase, MagicLab was valued at about $3 billion.

The Lox Club officially launched this fall, but the buzz about it has been growing since the beginning of the year, with comparisons to exclusive dating app Raya.

The new members-only app accepts applications from users to join, and there’s currently thousands of people on the waiting list over the course of a couple of months, according to Jewish Insider. The company’s target market is Jewish singles looking for a different, more curated experience from a mainstream app like Tinder, but you can join even if you’re not Jewish. The tagline says the app is: “for Jews with ridiculously high standards.”

The app is similar to Raya in that you can’t just sign up, you have to be accepted. However, unlike Raya, acceptance to the club isn’t dependent on how many Instagram followers you have, (though users are required to link to their Instagram page when they join), or what you do for a living, but something more intangible - what kind of values you hold.

Image: Tinder

Dating app Tinder released its annual report The Year in Swipe, and found that while the pandemic dominated the year, dating apps benefitted with an increase in subscriptions and user activity. 

While many singles were stuck at home they chose to connect virtually, with messages and swipes up by double digits compared to back in February, according to Inside Hook.

“Travel” was the most-used term this year, especially around March and April when the first lockdowns began and people had to cancel their plans. Also popular in 2020 were pandemic-related ice breakers, with many using the phrase “quarantine and chill” and discussing mask wearing habits and protocols with their matches.

BLK, a dating app specifically for black daters, has become one of the fastest-growing apps in the Match Group suite of dating apps. Match Group currently owns a substantial portion of the dating app market, including Tinder, OkCupid, Plenty of Fish and Hinge among others.

According to The Grio, during the first two weeks when COVID-19 was spreading and people were sheltering at home, BLK saw an 18% increase in daily activity. Now seven months into the pandemic, there is a 38% increase in activity month over month. BLK launched in 2017, and since has grown to over four million users. 

Online dating service eHarmony announced the launch of its new “Real Love” ad campaign, featuring candid moments of couples finding love in everyday, real life scenarios that will be broadcast on key media outlets across the U.S., U.K. and Australia.

There will be a total of seven ads according to the company’s press release, with the first three launching immediately. 

Each ad is a different scenario of love blossoming, the first of two women laughing after trying a new recipe that doesn’t taste so good, which leads to sharing a carton of ice cream and cozying up on the couch. Another features a young woman on eHarmony’s app who is messaging and sharing silly photos of herself with a love interest, with the narrator explaining that real love is “letting someone see every side of you” and “knowing you could be yourself.” The third ad shows a man surprising his date with a romantic setting of glowing red lanterns lining a patio, with a narrator saying “real love is making moments that last forever.”

Dating app Hinge has partnered with popular taco chain Chipotle as well as Uber Eats to offer a new “Cuffing Season” menu and delivery service for daters. 

According to CNN, the new menu will include three special selections: “Day Date” which includes two entrees and a side of chips and salsa, “Date Night” featuring two entrees, a side of chips and queso and two Tractor drinks, and the “Hinge Date” for the solo riders, with one entrée, one side of chips and salsa, and one Tractor drink. According to Fox Business, these options will be available for free delivery or discounts at certain times during the promotion.