Tinder

The 2018 Winter Olympics brought a flurry of Tinder activity to South Korea. Competitors in the Olympic Villages received free Tinder Gold upgrades, while premium users around the world used the Passport feature to change their location to PyeongChang in hopes of matching with an athlete. Tinder reported a 1,850 percent increase in “passporting” swipers and a 348 percent increase in overall Tinder usage in the Olympic Villages.

Outside of the Olympic Games, it’s a different story for Tinder. The dating platform has struggled to outdo local services in South Korea, where meeting a romantic partner via a mobile app is not yet as socially acceptable as it has become in many western nations. Despite these difficulties, Tinder CEO Elie Seidman believes South Korea is a crucial testing ground for the service, and in a press conference in Seoul, Seidman indicated the company would take a different tack as it looks to expand in Asia.

Match Group announced that it has fully acquired dating app Hinge, owning 100 percent of the company along with other high-profile brands like Tinder and OkCupid. This news comes on the heels of Match Group’s announcement that it exceeded revenue expectations in the last quarter of 2018, causing its stock to rise.

Previously, Match Group stock had been downgraded from hold to buy by Deutsch Bank analysts. But with the earnings report, its stock climbed more than 5 percent.

Part of the appeal of Match Group to investors is that it has acquired a host of popular dating apps, including Hinge. The app has been through a rebrand over the last year, focusing on attracting more serious daters.

Recipient of Gold
Tinder

Recipient of Silver
POF

Recipient of Bronze
OkCupid

The 2019 Dating Sites Reviews Single's Choice Award poll was launched in the afternoon of October 1^st, 2018. It ran for 3 months and then closed for voting on December 31^st, 2018. 437 people cast their votes in the poll. The poll asks the following question:

Which dating app or site would you recommend for the Dating Sites Reviews Single's Choice Award?

Voters could choose 1 dating service from a selection of 10 of the top dating services in 2018 as selected by the Editors. For this award the top voted dating service for the above question receives the Gold, second place gets Silver, and for third, Bronze.

In previous years for this award we had split the poll into 2 questions asking which free and then which paid dating service the voter would recommend. This year we decided on one question which the selection includes both free and paid services. We feel this better reflects the current online dating industry. This year also marked a fairly big change in the results. The top 3 results differed by only 5% in votes. The Gold recipient only differed by less than 10% with the service which came in last place (10^th). In previous polls the difference is around 30%. The race for the most recommended dating service was very tight this year.

The recipient of the 2019 Single's Choice Gold Award is Tinder. Tinder received almost 17% of the vote which works out to 73 votes. Last year Tinder came in second of the free services, so this is a step up for them.

The recipient of the 2019 Single's Choice Silver Award is POF (Plenty of Fish). Another free dating service in the top 3. POF drops to second place this year with almost 13% of the vote (56 votes). This is just 4% less than the Gold recipient.

The recipient of the 2019 Single's Choice Bronze Award is OkCupid. It was a tight race between Silver and Bronze this year with only a 1.5% difference in votes. OkCupid got 11.5% of the votes which works out to 50 votes exactly.

With Valentine’s Day around the corner, love is in the air for couples around the world and dating platforms are seeing dollar signs. Tinder and Hinge have both announced collaborations to release branded product lines that celebrate love and singlehood as Cupid’s season kicks off.

Tinder teamed up with Barcelona-based fashion company Stradivarius to release a range of t-shirts in European markets. Each tee features a simple design of the dating app’s logo and a slogan on a black or white base. The three options include “You Looked Taller On Tinder,” “I’m Your Right Swipe,” and the punny “Love Me Tinder.” The shirts are available now on the Stradivarius website and in-store for £15.99 in the UK or €12.99 in mainland Europe.

Along with announcing its first-ever fashion collaboration, Tinder is also entering the world of homewares. The dating platform joined forces with Homesick Candles to take a humorous jab at Valentine's Day culture. The candle, named “Single, Not Sorry,” honors Singles’ Awareness Day, the anti-commercialism antidote to Valentine’s Day that falls on February 15.

Tinder has agreed to pay $17 million in a settlement resulting from a class-action lawsuit accusing the popular dating app company of age discrimination. The lawsuit alleged that Tinder charged users who were 30 years old and older more money for the same services, a move that caused the company to come under fire when the pricing structure was first announced.

As a result of the settlement, Tinder also agreed to stop charging people different prices based on their ages, but only in California where the lawsuit was filed.

Tinder’s premium service offers members additional features separate from the free version of the app, like the chance to “rewind” previously passed-on matches, to match with people in different countries while traveling, and the ability to “Super Like” matches in an effort to get their attention. Tinder was criticized when it charged a $9.99 monthly fee for users under 29 and $19.99 for users 30 and up for access to these premium features.

The online dating wars just got uglier. Match Group and its owner, IAC/InterActiveCorp, have filed a lawsuit accusing Tinder co-founder and former CEO Sean Rad of stealing company files and other proprietary information. The lawsuit claims at least $250 million in damages.

The last few years have been tumultuous for Rad and Tinder. After Whitney Wolfe Herd, a fellow co-founder of Tinder, filed a sexual harassment lawsuit against the company in 2014, Rad stepped down as CEO. Herd went on to found Bumble. Rad returned as CEO of Tinder six months after vacating the position. He stepped aside as CEO for good to become Tinder's chairman in 2016.

In August 2018, a group of current and former Tinder employees, including Rad, filed a lawsuit against IAC. The suit alleges that IAC intentionally undervalued Tinder to reduce the value of stock options held by early employees and founders. “Through deception, bullying, and outright lies, IAC/Match stole billions of dollars from the Tinder employees,” the lawsuit reads. “IAC/Match cooked the books to manufacture a fake lowball valuation of Tinder.” The plaintiffs are seeking at least $2 billion in damages.