Tinder

The Australian Consumer Agency Choice has filed an official complaint against popular dating app Tinder for secret multiple pricing levels for its Tinder Plus premium service based on a user’s personal data, including gender, sexual preference, and age.

The complaint was filed with ACCC, the national consumer commission in Australia, according to Mashable. It’s been no secret that Tinder has charged higher prices for Tinder Plus to users over the age of 30, but this is the first time the public has learned of multi-level pricing based on personal data, and the wide range of pricing – from AUD$6.99 to AUD$34. Tinder offered no transparency about their pricing up front, so many users are probably still unaware they are being charged more if they are over 30, or LQBTQ+, or if they are male, for example.

Match Group announced that it had exceeded Wall Street revenue expectations for Q2 despite concern over drops in paying subscribers and a la carte services in April, as coronavirus began to spread through the U.S. The company also saw its stock tick up in value immediately following this news.

Match Group reported second quarter earnings that grew 15% year over year, and an 18% increase in subscribers year over year. Their earnings report also shows an increase in subscribers and downloads over pre-pandemic levels, and according to Business Insider, paid subscriptions are also back to the same level as before. 

Match Group, parent company of popular dating app Tinder, confirmed to Tech Crunch that the new premium service Tinder Platinum will be launching in Q4 of this year.

Tinder already offers two VIP tiers of service: Plus and Gold. There has been speculation for weeks about Platinum after a UK-based user said an offer popped up for the exclusive service as he was logged in over the web, but he wasn’t able to upgrade.

Tinder CEO Jim Lanzone

Popular dating app Tinder announced that Jim Lanzone, the former head of CBS Interactive, has been named the company’s new CEO.

Lanzone worked at CBS for nine years, including as president and CEO of CBS Interactive. He left CBS last year to join venture-capital firm Benchmark Capital, according to Variety. He replaces Elie Seidman, who headed up OkCupid before taking over Tinder in early 2018.

The app industry saw revenue spike to $50.1 billion for the first two quarters of 2020, in part due to people isolating at home to prevent the spread of coronavirus. Dating app Tinder topped the list of non-game app revenue earners.

This marks a 23.4% increase from the first half of 2019 according to Tech Crunch, compared with a 20% increase for the same time period between 2018 and 2019. The data seems to also point to a growing new user base. First time app installs were up 26.1% in the first half of 2020 compared to the same time period in 2019, and reached a total of 71.5 billion downloads.

Topping the non-game app list was dating app Tinder, followed by YouTube, and popular social apps TikTok and Tencent. Netflix was the fifth-highest earner.

Dating apps like Grindr, Hinge and OkCupid have been weighing whether or not to keep an ethnicity filter on their apps in the wake of protests against police violence in the U.S. and around the world. 

According to Forbes, Grindr announced that it would be dropping the filter as an option from its app in its next update. The company posted a statement on Twitter, adding: “We will not be silent. Black Lives Mater.” But this decision created a backlash among many who saw this move as too little, too late. @guillotineshout responded: “In solidarity we are removing our racism button” is the most tech company thing I could imagine.”

Grindr had received criticism before for the ethnicity filter, but other dating apps like OkCupid and Hinge who also have them, have chosen to keep theirs.