Tinder

The U.S. government is doing all it can to encourage people to get vaccinated, including partnering with dating apps to reach more people while they congregate online. Tinder, Bumble, OkCupid, Hinge, Match and Plenty of Fish are some of the most high-profile apps participating.

The dating apps are providing some incentives for vaccinated users, too – including vaccination status badges for easy identification among matches, search filters according to who has gotten the vaccine, and free access to popular paid features, according to NextGov. 

For example, Tinder users can indicate whether they support vaccines on their profile and vaccinated users can access “Super Likes” – a popular paid feature that allows users to let someone know if they are really interested.

Seniors are a growing demographic of online daters, and they are flocking to popular dating apps, including Tinder, according to a recent study.

Independent insurance group Choice Mutual found that about one third of seniors who have dated in the last five years have looked to dating apps to meet people. In addition, two thirds of those using dating apps have found relationships with someone they met through the platforms, according to Forbes. 

Some top choices of apps were Tinder, Match and Hinge, with 35 percent of respondents saying Tinder was the platform where they met the person they were dating. Twenty-eight percent said they had the best luck on Match, 25 percent had found someone either on Hinge or Plenty of Fish, and 24 percent had found their significant other on Bumble.

Tinder Are you Sure?
Feature for sending Messages

Image: Tinder

Dating app Tinder unveiled a new feature as part of its effort to step up safety measures on its platform. “Are You Sure?” or the AYS? feature will deliver a pop-up to question a user before they send a potentially harmful message.

According to Mashable, AYS? utilizes AI in real time to detect inappropriate language, based on what users have reported to Tinder in the past. When a user types a message that is flagged or noticed by the AI, an AYS? prompt will automatically appear before the user can press “send.” According to Tinder, in early tests this feature reduced harmful language in messages by as much as 10 percent. The company also said that members who saw this pop-up were less likely to be reported for sending inappropriate messages, an indication that it could curb this behavior.

The goal with using an AI-driven feature is that it will improve and become more effective in countering harmful messages over time as it gathers more input.

Online dating company Match Group’s stock rose after details of its first quarter earnings report were announced. Shares were up 5.3 percent to $146.30 according to recent trading reports.

Barron’s reported that Match Group posted revenue of $668 million for the quarter, up significantly from original Wall Street forecasts of $650.7 million. And profits were also up 57 cents a share, higher than the expected 40 cents per share. Match Group owns a range of popular dating apps, including Tinder, OkCupid, Plenty of Fish, and Hinge as well as niche apps like BLK and OurTime.

Tinder is still the star of Match Group’s offerings and its main revenue stream, with 18 percent growth in revenue for the dating app. However, Match Group noted that it has seen 30 percent growth in the rest of its business. Notably, some of its lesser-known apps like Hinge are seeing a surge of growth as the company invests more in its other offerings, too.

Tinder announced the launch of Vibes, an all-new event feature that presents pop-up questions on the app for limited periods of time to drive user engagement.

According to The Verge, Vibes events will occur once a week for about 48 hours. During the event, users are asked a series of questions on a range of topics, from pop culture to personal habits. If they decide to participate by responding, their answers will populate their profiles for other participants to see and only for a limited time (about 72 hours) before they disappear. 

The questions are intended to be conversation starters as well as fun and a bit insightful, like: “are you always 20 minutes early or ten minutes late?” Or this one revealed in an article by Tech Crunch: “How do you feel about cooking?” Participants can choose answers like “a nicer Gordon Ramsay”, “Low-key would rather starve”, or “For survival only”.  

NSW, Australia’s police force, was in talks with Match Group about new safety proposals to address sexual assault among daters that meet over the company’s apps, but Match Group has so far rejected implementing them.

The proposals from NSW could pose challenges regarding user privacy. The policing agency suggested using AI to scan conversations between users for potential red flags according to Australian Broadcasting Corporation (ABC). NSW also proposed a portal for police to access any reports of sexual assault sent to Match Group’s dating apps. 

"We recognize we have an important role to play in helping prevent sexual assault and harassment in communities around the world,” Match Group said in a statement. "We are committed to ongoing discussions and collaboration with global partners in law enforcement and with leading sexual assault organizations like RAINN to help make our platforms and communities safer.”