Bumble

Popular beauty brand Urban Decay has partnered with dating app Bumble in its latest marketing campaign launch to promote its new line of Naked Honey makeup products.

Urban Decay will give away 1,000 of its new eye makeup palettes over Bumble’s app. The campaign will target users across all three of Bumble’s services – BumbleDate, BumbleBFF and BumbleBiz - to reach the app’s 63 million users. Bumble will also cross-promote the campaign on Instagram.

Urban Decay’s partnership with a female-forward dating app is an extension of its existing Instagram campaign, which featured megastar singer and body-positive advocate Lizzo wearing the new makeup line.

Lauren Daigle

Grammy-winning Christian singer Lauren Daigle has partnered with Bumble BFF to help promote its “Asking for a Friend” campaign.

The star joins other celebrities such as Jameela Jamil and celebrity gamer Kristen Valnicek, who have joined forces with Bumble to encourage its users to build friendships and support networks to counter the growing problem of loneliness and isolation around the world, especially among young women. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

“At its core, music is about connecting with others - whether sharing a favorite song or hanging at a concert (with a couple thousand friends),” Daigle told The Christian Beat. “Bumble BFF is similar in a way, in that people can find comfort and connect to others through conversation.”

Dating services have collaborated with fashion labels, food brands, artists, candlemakers, musicians, movies, television networks, sports teams and charities - but a new crop of partnership deals may be the most surprising yet. According to a recent report by the Houston Chronicle, Tinder and Bumble are hosting parties with fraternities on college campuses. In return, the fraternities are signing contracts declaring that they are exclusively a Tinder house or a Bumble house.

“Simply scan to enroll!,” read a sign posted outside a University of Texas party earlier this year, referring to a scannable QR code printed below. “Must: be within five miles of campus, be ages 18-22, have an existing Tinder profile, have UT Austin in your profile.”

Image: Bumble

Bumble announced its most recent partnership with Gen. G to create the first all-female team of professional Fortnite players.

According to CNBC, the female-friendly dating app will also become the official partner for Kristen Valnicek (a.k.a. KittyPlays), a content creator and Twitch player who is head of new gaming initiatives for Gen. G, a global esports organization that was originally founded in South Korea.

Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Bumble CEO Whitney Wolfe

Bumble CEO Whitney Wolfe Herd spoke out against parent company Badoo in the wake of allegations made by more than a dozen employees that it promoted a toxic work culture, especially for women.

An exclusive by Forbes revealed allegations made by thirteen former Badoo employees who worked at the company’s London headquarters, citing a sexist office culture with drug-fueled parties, employees naming engineering updates after porn stars, and a widely circulated video of an employee receiving oral sex from a prostitute.

Forbes also said the employees specifically named Badoo owner Andrey Andreev, who also owns a majority stake in Bumble, of making derogatory comments around race and physical appearance.