Tinder to Launch a New Scaled-Down App Tinder Lite
- Tuesday, June 04 2019 @ 09:25 am
- Contributed by: kellyseal
- Views: 1,153
Tinder plans to launch a new, scaled-down version of the app called Tinder Lite.
According to Tech Crunch, the new app is catering to markets where bandwidth, data usage and storage space have all been challenging, which means customers to pay a premium for access to mobile data. Some of the regions Tinder is targeting include India and Southeast Asia, where parent company Match Group has appointed three new executives and dedicated more resources to growing its brands.
Tinder Lite was initially mentioned in an investor call according to Tech Crunch. However, Match Group CEO Mandy Ginsberg shared few details about the launch or the app. There was no specific date mentioned, and no details about what features would be removed, but likely the trademark swiping and matching would remain as key elements of the Tinder Lite experience.




