Ashley Madison Celebrates 60 Million Members

Ashley Madison
  • Wednesday, July 24 2019 @ 07:16 am
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Ashley Madison now has 60 Million Members

Four years after a hacking scandal threatened to bring it down, Ashley Madison is celebrating a milestone. The notorious infidelity dating site has reached 60 million members worldwide since launching in 2002.

"Our unique community of like-minded people continues to grow across the globe," said Paul Keable, Chief Strategy Officer of Ashley Madison, in a prepared statement. "We offer discretion to those seeking infidelity, and clearly, with strong results underscoring the company's growth, what we offer is in demand."

Ashley Madison’s latest annual Report on Customer Statistics reveals that more than 14,500 new member accounts were added on average each day in 2018. For every active paid male account, 1.1 active female accounts were created. The site averages more than 440,000 new signups per month and facilitates more than 39.5 thousand affairs per day. In total, over 5.3 million new accounts were registered on Ashley Madison last year.

To what does Ashley Madison owe its success? In part, at least, it owes it to society’s changing attitudes about love, partnership and faithfulness.

Since 1973, the National Opinion Research Center at the University of Chicago has asked men and women to share their thoughts about extramarital sex. Women have historically been more likely than men to say it’s always wrong to have sex with someone other than one’s spouse. However, the gender gap is closing. Rates of reported female infidelity jumped by nearly 40 percent between 1990 and 2010. The stats for men have stayed relatively consistent over the years.

Dr. Alicia Walker, assistant professor of sociology at Missouri State University, researched female members of Ashley Madison for her book The Secret Life of the Cheating Wife. She found that unfaithful women tended to lack sexual satisfaction in their primary partnerships, but still loved their spouses and had no desire to end their marriages. Having an affair through a site like Ashley Madison allowed them to remain in their marriage as happier and more satisfied partners - in other words, they were cheating to stay married.

Along with death and taxes, infidelity appears to be one of life’s certainties. It’s that inevitability that continues to propel Ashley Madison forward despite the 2015 leak that exposed the personal information of 32 million users.

"Whatever your position on it, infidelity has been around for forever," said Ruben Buell, president and chief technology officer of Ashley Madison's parent company, Ruby Life, in 2018. "It certainly isn’t going anywhere. We fulfill a certain need, and we really try to make that better.”