Seniors

I had a bit of a laugh today when I was reviewing a few senior dating sites. What do these 3 pictures have in common?

Senior FriendFinder

Senior People Meet

Single Seniors Meet

That's right each one uses the exact same photo of a senior couple! Single Seniors Meet and Senior People Meet actual used the photo at the exact same time back in 2010 before they switched to different photos. Also Single Seniors Meet has gone through a few name changes which is a little confusing. They were called Prime Singles at one point and are now called SilverSingles.com. The site is also run by Spark Networks who also owns Christian Mingle.

I was surprised to see Senior FriendFinder join in on the party and use the same photo of the couple (it is at least a 3 year old photo). There is either very few good photos of happy couples in their later years or ... heck I am not sure why they are using it ... 🤔

If you think online dating is the domain of the young, think again.

IBISWorld and the U.S. Census Bureau estimate that approximately 37% of men and women over 50 are unmarried. With so many people entering their later years unattached, and more and more older Americans becoming comfortable using the Internet, turning to cyberspace has become an increasingly popular option for senior singles.

The percentage of over-55s logging on for love has increased 39% in the last 3 years according to Experian Hitwise, a leading Internet research firm. Singles in the 55+ age bracket are now visiting dating sites more than any other age group, with the #2 spot currently being occupied by singles aged 45-54.

Online dating has proved to be a major advantage for many older singles. Niche dating sites like SilverSingles and SeniorPeopleMeet go above and beyond the offerings of other dating sites by helping members navigate the brave new world of senior dating. Some stress the importance of safety when dating online, some offer tutorials on creating an online dating profile, and others post articles with tips for those who have taken an extended leave of absence from the dating game.

Their work has paid off - some experts even believe that online dating has more potential for older singles than younger singles, citing their superior knowledge of what they're looking for in a partner as the primary source of their success. Younger singles are often focused on marriage and children while older singles, many of whom have been married before and have learned from the mistakes of past relationships, take a more logical approach to dating that focuses on shared interests and long-term compatibility.

For silver surfers looking to get back into the dating game, love gurus offer the following advice:

• Take as much time as you need to recover from a previous relationship, but don't feel that there is a predetermined mourning period that must be observed following a divorce or breakup. Move on whenever you feel ready to explore something new.

• Reflect on what you've learned from your relationships so far. What went wrong? What went right? What do you want? What don't you want? What knowledge can you take into your next relationship that will make it the best one yet?

• Look to the future and think positively. Don't dwell on the past or get caught up in the quicksand of negativity.

• Make the first move. Finding a match online requires a proactive plan of attack, not a passive approach. Don't wait to get lucky - make love come to you.

They may have been shy about trying online dating when the trend first started, but now Baby Boomers make up the fastest-growing demographic in the online dating market.

According to a recent article in Time Magazine, online dating sites have seen a surge in memberships of those 50+ looking for love. At Match.com, memberships of those aged 50-65 has increased 89% in the last five years. And on JDate.com, members in the 50+ age group jumped 40% in only one year. In fact, its parent company has a website dedicated specifically to the Boomer market called SingleSeniorsMeet.com, and is its fastest-growing property.

Dr. Helen Fisher, anthropologist and consultant for Chemistry.com, notes that Boomers are the perfect candidates for online dating. They have met most of the people in their network of friends and business colleagues, have limited time, and don't usually go to bars, so the Internet is becoming a more appealing way of meeting new people.

Female Boomers seem to be making the most impact, according to Fisher. She states, "Women are powering into the job market; they have more disposable income so they can walk out of bad marriages...The expectation now is that older people are going to date, and remarry."

Baby Boomers have also had more experience with long-term relationships than younger online daters, and are therefore more certain about what they want in a relationship, which works for online dating. According to Match.com, 71% of members 50+ are divorced and 11% are widowed.

"Many Boomer daters sign up for online dating post-divorce or after a long dating hiatus," said JDate spokesperson Arielle Schechtman. "They are busy professionals, so being able to learn about potential dates online, on their own time schedules, makes online dating more valuable to them than to other age groups."

For more information on the dating sites mentioned in this post, please read our Match.com review, Chemistry review, and our JDate review.

From an article over at Madison.com about seniors and how popular online dating is with this demographic, they talked briefly about Match.com. In the piece, Match.com's public relations coordinator, Jaklin Kaden, stated that over 6 percent of Match members are 60 years old or older. For Match members 50 or more, this statistic jumps to 22 percent.

To find out more about this dating service, read our review of Match.com.

Stella Magazine commissioned the research company, YouGov, to survey 2,000 men and women who lived in the United Kingdom and had been on a date in the last year.

What did they find out? Well, if you are 55 or older, you belong to the group who most actively dates online. 62 percent of men and women over 55 have joined a dating site. At the other end of the demographic age range, only 21 percent of 18 to 24 year old British singles had ever joined a dating site.

55 and older singles also went on more dates from online dating than other age groups, an average of 8.2 dates to be exact. They also formed more long term relationships because of these dates with the average 55 plus online dater having 2.1 relationships.

The 45 to 54 age group did find the most sexual partners online at 2.6 partners per person but, 55 year olds and older came in second at 2.4 sexual partners per person.

For more information on this story, visit Telegraph or, you can pick up a copy of Stella Magazine this Sunday.

For UK singles who are interested in finding a dating service to try, take a look at our United Kingdom Dating category and our Dating Over 50 category.

The 50 plus singles crowd is not necessarily looking for casual dates. They are looking for a long term relationships that offer companionship. This group of online daters still is being reported as the fastest growing group of singles on dating sites. In the last U.S. Census, seniors are also a growing demographic. It was reported that there are 95.9 million single people in America. 15.8 million (16.5 %) of these people are 65 years or older (see Story). Let's see how some of the more popular dating sites are performing in this demographic.

Match.com is reporting 16 percent of men and 17 percent of women members are 50 or older. Match.com also reported 1,403 million paying subscribers in quarter 3 of this year so this means there are about 236,000 members on Match who are at least 50.

eHarmony's first quarter of 2009 saw a 20 percent growth in users 60 and over when compared to 2008. While we don't have any actual subscriber numbers, we do know that the average age on eHarmony is 35 and that they have been getting about 3.6 million unique visitors per month on their dating sites (US, UK, and Canada).

In the last 5 years Lavalife.com more than doubled its members who are 45 or older. In response to this surge in members, LavalifePRIME was launched in 2007 and now has more than 70,000 members.

To find out more about the dating sites listed here please read our eHarmony review, Match.com review, and our LavalifePRIME review. For more dating site specifically for seniors, check out our Dating Over 50 category.