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ATF Report Shows Guns Trafficked Via Dating Apps

United States
  • Wednesday, May 01 2024 @ 05:51 pm
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Guns being Trafficked through Dating Apps

A new report from the Bureau of Alcohol, Tobacco and Firearms (ATF) has found that people are using apps like Facebook, TikTok and dating app Tinder to traffic guns.

The report released in early April found that between 2017 and 2021, a larger percentage of guns were trafficked over online platforms like these than were sold at gun shows, according to The Washington Times.

The ATF investigation found a number of illegal ways people could obtain firearms, including 3.6 percent of illicit sales from online marketplaces like eBay, Craigslist, and OfferUp, 2.7 percent via social platforms like Facebook and Instagram, and 1 percent through social apps like WhatsApp, TikTok and Tinder.

Bumble Offering 50 Couples a Free Wedding

Canada
  • Monday, April 29 2024 @ 07:27 pm
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Marry your Match Contest

Bumble is giving 50 couples who met on its app a free wedding in Las Vegas.

According to People Magazine, the company announced its plan to celebrate couples who met via its platform with a free wedding, travel included. For one weekend, Bumble has rented out the famous Little White Chapel in Las Vegas and is turning it into a branded wedding venue for 50 lucky couples.

The chapel itself will be decorated in Bumble yellow, which the company is calling Little Yellow Chapel for the wedding weekend. The famous venue has hosted many celebrity weddings, including Jennifer Lopez and Ben Affleck in 2022, as well as Joe Jonas and Sophie Turner in 2019, according to People.

Hinge Dating’s New Ad Campaign Kills off its Mascot

Canada
  • Friday, April 26 2024 @ 07:24 pm
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Hinge dating app has another campaign around its tagline “designed to be deleted,” where mascot Hingie journeys to the afterlife after matching a happy new couple.

According to Adweek, marketing agency Wieden + Kennedy Portland created the ad campaign for Hinge, including a video which expands on the designed to be deleted theme.

The video is meant to appeal to younger daters with its slightly dark yet funny approach. It begins with a couple kissing in their car who decide to make their relationship official by deleting the app, sending Hingie into the afterlife. The ad continues with Hingie’s journey, where the mascot is dropped in front of a judge called The Oracle, who grants Hingie’s passage to heaven through a golden doorway.

Study Finds That Disappearing Photos Increase Matches

China
  • Monday, April 22 2024 @ 12:56 pm
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Disappearing Photos

A new study has found that when dating app users can share disappearing photos with other users, it can increase matches and user engagement.

According to Phys.org, researchers found that enabling people to share photos that would disappear within a certain timeframe helped them overcome fears related to privacy and helped with conversation starters. Many dating app users are not willing to share personal details about themselves when they meet new people on dating apps, making it more difficult to connect and have deeper conversations, according to the study.

The large-scale randomized field experiment was conducted with more than 70,000 users of a China-based dating app. The experiment featured both a control group where subjects uploaded a photo that would stay posted, like in traditional dating app profiles, and a treatment group where users could upload ephemeral photos. They found that users in the treatment group sent more personal photos compared with the control group.

Asian Dating Apps Revamp Strategies to Attract Tinder and Bumble Users

China
  • Friday, April 19 2024 @ 04:13 pm
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Two dating apps based in Asia have changed their platforms to entice women - and intend to take market share away from popular dating apps like Tinder and Bumble.

According to South China Morning Post, dating platform YouApp recently underwent a major revamp. The app now uses AI to create personality tests targeting specific demographics and cultures within its userbase, to correct a longstanding problem: men outnumber women on these platforms.

In fact, Pew Research found based on a survey conducted in 2022, 54 percent of women in the U.S. felt overwhelmed by messages on dating apps compared to 64 percent of men who said they felt the opposite.

Grindr Hires Fitness App Founders

United States
  • Monday, April 15 2024 @ 06:35 pm
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Grinder and Athena Co-Founders

Grindr has hired the two founders of Athena, a fitness community app, to join its team.

According to Axios, the gay dating app company hired Athena co-founder and CEO AJ Wolf as a senior manager of product finance, while co-founder and technology chief Max Roche is joining as a senior iOS engineer.

Axios noted that Grindr did not acquire any of Athena’s assets.

There is not much detail about the hirings, but Grindr has been looking into areas outside of dating to build community on its platform. One area Grindr CEO George Arison has focused on is travel. The company recently released a feature called Teleport to allow users to set their location to a place they plan to travel so they can connect with others before they arrive. Tinder has a similar feature called Passport.

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