Match

Summer is officially behind us (except for those of you in the southern hemisphere), which means the start of the holiday season. And while you might be missing those warm nights, there’s a good chance your love life will improve in the new season.

Autumn has been proven to be the season for finding lasting love, whether it’s because people are socializing more, or the rush and romance of the holidays, or the fact that cold nights by the fire inspire romantic notions. To help you get a jump start this season, dating site Match has put together a few statistics about the best ways to find love, based on its annual survey of thousands of people in the US, called Singles in America.

First of all, Match encourages you to give love a real chance, and not to expect instant chemistry to lead to a long-term romance. In fact, Match found that a majority of daters – 59% of men and women – do not expect to feel chemistry until the second date, and 35% reported they have fallen deeply in love with someone they didn’t initially find attractive.

Let’s let this settle a moment: 35% of survey respondents admitted they have fallen in love with someone they weren’t initially attracted to. This goes against many romantic stories we have been told of love at first sight, and it’s also heartening to know that chemistry builds over time.

Here’s some advice Match shared about what works and what doesn’t on a first date, to help you get to the second date where the real magic can happen:

How many times have you been on a date where the person you’re meeting seems angry, frustrated, or negative? And how many times have you been on dates where you felt that way yourself?

We all feel negative from time to time, but it definitely affects your love life if you allow those feelings to take hold and shape your attitude towards dating. This month, dating site Match released a study based on a survey it conducted among one thousand of its users to determine how positive and negative thinking affect the dating experience.

Not surprisingly, especially with this election year, nearly 80% of Match members feel the country has become MORE negative over the last 4 years and more than half of Match members have broken up with someone because they were too negative or pessimistic. The majority of Match members agree, the most attractive attribute of positivity is the fact that it signals a good outlook on life (68%).

Match Group released first quarter 2016 financial results on May 3. The company went public last November, and in its first earnings announcement as a publicly-traded company, Match Group fell short of earnings estimates by 5.3%. This time around, things are looking up.

Match Group reported sharply higher sales and profits in Q1 2016. Last quarter, the company’s dating revenues rose 14%, driven by a 30% increase in paid members. With that momentum, Match Group continued to perform well. Highlights of the quarter include:

• Total revenue rose 21% year over year to $285 million
• Dating revenue grew 24%, led by strong contributions from Tinder and PlentyOfFish
• Adjusted EBITDA nearly doubled over the prior year to $64.6 million
• Average PMC (paid member count) grew 36% to 5.1 million
• Tinder surpassed 1 million PMC as of the end of the quarter and successfully launched its first à la carte paid feature
• Operating income was up 8%, reflecting the strong Adjusted EBITDA growth
• Adjusted Net Income increased 30% as a result of the increase in Adjusted EBITDA
• Cash Flow nearly doubled to $68.5 million, while operating cash flow increased 88% to $75.0 million

Leading the charge is Tinder. “Tinder is really killing it. The numbers are great,” said Chairman and CEO Greg Blatt in an earnings call. “We're spending a lot of time improving the core product experience, experimenting with new product experiences, and yet continuing to rollout modernization initiatives, each of which has basically exceeded our expectations at the time of rolling it out.”

Along with its successes, the quarter saw Match Group slip in a few areas. Average revenue per paying user (ARPPU) declined 10% to $0.54, mostly due to the growth of relatively low-cost services such as Tinder, as well as the continued shift to mobile platforms. Non-dating revenue was flat at $25 million as a result of lower SAT test preparation course volume at The Princeton Review.

Looking forward, Match Group management expects second quarter dating revenue to grow by between 4% and 5% compared to Q1, with EBITDA margin percentage in the low to mid-30s. For the full year, the company predicts total dating revenue between $1.1 billion and $1.14 billion and overall adjusted EBITDA between $410 million and $425 million.

"Match Group posted very strong revenue and adjusted EBITDA growth in the first quarter, driven by exceptional growth at Tinder, solid performance of Meetic and Match, and the PlentyOfFish acquisition," Blatt said in a press release. "We expect solid year over year performance throughout the balance of 2016."

The Match Group list of dating services which we have reviewed include Match, OkCupid, Tinder, and Plenty of Fish.

There has been speculation that Match Group’s star performer in the online dating space – dating app Tinder – would cannibalize its other online dating companies. But so far, contrary to analysts’ reports, this hasn’t happened.

Tinder is by far the dating app industry giant, with over 25 million active users and about 1 million paid subscribers in its tiered program. Some analysts have feared that because of Tinder’s rapid growth and free platform, it would mean users would leave other popular online dating sites in Match Group (like Match, Plenty of Fish and OkCupid) to join Tinder, making them obsolete.

What they found instead was that Match Group’s overall earnings were up in the first quarter of 2016, thanks in part to the POF acquisition and Match Group’s strategy to grow and invest in Tinder’s rivals.

Overall revenue came in at $285 million in its first quarter, $3 million over expected revenues.

Greg Blatt, chairman and CEO of Match Group, said in the first quarter earnings release: "Match Group posted very strong revenue and Adjusted EBITDA growth in the first quarter, driven by exceptional growth at Tinder, solid performance of Meetic and Match, and the PlentyOfFish acquisition."

Bank of America Merrill Lynch explained that "even without Tinder, Match would have grown its core Dating subscribers by 6% (up from about 1% last quarter) and its Dating revenue by significantly more."

The POF acquisition is an important factor in the revenue numbers. The dating website grew tremendously itself over the years with 70 million registered users, and operated for many years on a shoestring budget with one employee, Markus Frind, who created the dating site and sold it to IAC (Match Group’s parent company) for $575 million in 2015.

Over time if Tinder’s popularity continues to grow, and the app itself makes improvements that resonate with its users, then there could be an impact to Match Group’s other businesses. For now, POF, Match, and OkCupid are still going strong.

One solution that has been floated in the media is for Tinder to advertise other Match Group properties on its app. (Tinder’s revenue comes mainly from paid advertising, rather than its tiered service.)

For the most part, online daters are not beholden to one site or app, preferring to join two or more at any given time. Because of Tinder’s growth, it has grown the entire online dating industry in just three short years, and made online dating a more acceptable practice. Numerous dating apps are launching every week, hoping to cash in on Tinder’s market share and success.

It seems to be a win-win for the online dating industry as a whole, even in a saturated market.

Dating apps are popular in part due to the low commitment factor. Most apps are free to download and begin using, so there isn’t much incentive for people to pay for enhanced services, or pay to use an app at all. You can swipe left and right, checking back for new matches at any time.

Because many dating apps have also modeled themselves after the swiping aspect of Tinder, where potential dates are judged instantly, and some argue, superficially, there is not much incentive for singles to get serious in their searches, and especially to pay for an online dating service. This has contributed to a dating app culture where daters aren’t necessarily invested or interested in serious dating.

However, a new study from Earnest, an alternative lending firm based in San Francisco, California, has revealed that people are willing to pay for a dating app, if it means they get more quality matches and have a better chance of connecting with someone and starting a relationship.

As we saw with online dating sites like Plenty of Fish, free doesn’t necessarily mean that daters are getting their needs met. In fact, many daters tried these free services only to return to the paid services later on, assuming that people using them were more serious.

Online dating services and apps vary in cost, with some starting as low as $10 per month while some can cost as much as $65 per month.

One surprising find from the study is that men seem to be more serious in their search, outnumbering women in terms of who will pay for dating services by sixteen percent.

Another interesting find: those living on the West Coast are 55 percent more likely to pay for a dating service than in other parts of the US. (So no, California residents aren’t so flaky after all!)

Overall, nearly 10 percent of those surveyed said they paid for a dating app, with Match, OkCupid and E-Harmony edging out Tinder as go-to romance resources. Forty-four percent of participants were willing to pay for Match, while 32% were willing to pay for OkCupid’s services and 22% will pay for eHarmony. (Tinder came in fourth at 9%.)    

And no surprise, older singles ages 36-50 are 50% more likely to pay for a dating app than their younger counterparts, aged 18-26.

For more information on the services mentioned in this study, you can read our reviews of Match, OkCupid, and eHarmony.

For the sixth year in a row, Match.com surveyed singles from across the United States to examine what it means to be single and looking for love in the 21st century. More than 5,500 were surveyed for the 2015 edition of the annual ‘Singles in America’ study. The report covers a wide range of topics, but two are especially hot: sex and exes.

The survey begins by comparing the two most talked-about generations. Match found that Boomers, despite being older, are hardly prudes. They’re 118% more likely to have a one-night stand on vacation and 53% more likely to have a threesome. Millennials, on the other hand, are 165% more likely to have filmed sex and 236% more likely to be completely drunk the first time they sleep with someone.

Singles In America goes on to present sex stats on a range of subjects:

• 44% of respondents lost their virginity by 18
• 75% had sex by 21
• 16% of women said they’re open to making a sex tape
• 24% of men admitted to having sex in public
• 55% of women have had multiple orgasms
• 3% of men never orgasm from sex
• 50% of singles have had 6 or fewer partners
• 47% of singles have had fewer than 15 partners
• 46% of singles have had a friends-with-benefits arrangement
• 25% of singles have turned a one-night stand into a relationship

What happens that those relationships don’t work out? Match.com also studied the behavior of exes in America. Unsurprisingly, sex was still a hot topic. Twenty-five percent of singles said they've hooked up with an ex, while 33% confessed to dreaming about doing it.

The biggest questions involved breakups and friendship. Forty-two percent of women said they would stay friends with an ex, but fifty percent of female respondents said they wouldn't be okay with a friend dating their ex-boyfriend. However, 25% of women and 50% of men said dating an ex’s friend is totally cool.

Your likelihood of scoring that date in the first place depends on the language you use in your profile. A ‘LOL’ or a ‘Haha’ boosts your odds of a date by 255% and your chances of hitting the sack by 39%. But the real winner of the language race? It’s 2015’s most trendy phrase: ‘Netflix and chill.’

Match.com found that the sneaky sex reference increases your odds by an astronomical 99%, a sizable advantage over some of the year’s other trendy terms. ‘Ghost’ bolstered your chances by 63% and ‘Bae’ by 64%, with ‘on fleek’ pulling up the rear at a disastrous -26%. Time to give your profile a linguistic spring cleaning. Read our review of Match.com for more information on the dating service which conducted this study.