Dating app Bumble has announced it will donate a “high six-figure commitment” to the National Domestic Violence Hotline’s new “love is respect” initiative, which aims to empower young people to end abusive relationships. According to news site Built in Austin, the partnership will continue for a three-year period, building on the $100,000 donation Bumble made to the organization back in March. 

When the pandemic progressed and stay at home orders went into effect, many women were placed at risk, because they were essentially trapped with their abusers. Domestic violence is a problem in the U.S., where guns are pervasive and far too often women are the victims in domestic assaults.

The Meet Group has announced that it has added a 3D face authentication-powered verification badge to its platforms. The new badge will use AI technology in authenticating that the account belongs to a real person.

The activation process begins when a user chooses the badge, prompting them to take a selfie in that moment. The AI software from FaceTec then scans and confirms the authenticity of the selfie to “confirm the user’s physical living presence, and perform age estimation” according to Mobile ID World. This is a strategy to prevent underage users and those who engage in catfishing with fake profiles from using the app.

OkCupid is launching a new campaign dubbed “VILF” to engage users with the upcoming elections and to add a fun and risqué twist.

The dating app will provide a VILF badge users can display on their profiles to attract people who want to talk about politics, and to show their engagement with GOTV, or get out the vote. This year is a politically charged one in the U.S. with the Presidential election around the corner, and activists want to make sure people are registered to vote and that they cast their ballots.

Match Group shared in an exclusive interview with Marketwatch that they expect its dating app Hinge to triple its revenue by the end of the year.

Analysts shared that they are optimistic about the dating app’s prospects too, with 6 million monthly active users and about 400,000 subscribers. Hinge has the opportunity to add more paid features and can raise subscription prices as ways of increasing revenue among its so-called “premium” customer base of high earners. According to Marketwatch, Morgan Stanley analyst Lauren Cassel said, “we believe Hinge is Match’s next major revenue and earnings growth driver.”  

Match Group criticised Apple's App Policies

Match Group CEO Shar Dubey recently voiced criticism of tech giant Apple’s policies in regard to their app store.

In an interview with Axios, she claimed that the way the store operates is “inconsistent and unfair” in terms of the percentage of revenue Apple takes from every app store purchase (30%). While this is definitely a disadvantage for Match Group’s revenue stream, Dubey pointed out that consumers lose, too because they don’t have as much choice as they otherwise would have.

When Match Group customers have issues with subscriptions or billing, they have not been able to help them directly either, and instead have to refer them to Apple for any refunds or payment issues. In other words, it creates a big headache for customers who would rather just deal with one company in one interaction, rather than going back and forth.

It is October so time to get started on planning the 14^th annual Dating Sites Reviews Choice Awards.

The first item on our agenda is to setup the 2021 Single's Choice Award poll. This poll asks the voter which of the top 10 most popular dating services in North America would they recommend. In the early years of the awards we saw this dating service list that the voter can choose from fluctuate from year to year, but since then the industry has matured as the major players in the market have been defined. This means for the last few years our list of dating services to vote on for this award has not changed much. While every year there are a lot of new dating apps and sites which go live, very few ever make it long due to the stiff competition and large marketing budgets of the major dating services. It’s very hard to get that initial viral push going of getting new users to join a dating service.

The Single's Choice Award, which is awarded on Valentine’s Day, takes the results of the poll to determine the top 3 dating services as voted on by our visitors. Awarded services are marked as such on Dating Sites Reviews and is used by our visitors in the coming year to help them determine which dating service(s) they want to try out.

So what dating service worked for you best in 2020 that you would like to recommend? Let us know by casting your vote in the Single Choice Award:

This poll is closed for voting.

2021 Dating Sites Reviews Single's Choice Award

1/1: Which dating service would you recommend for the 2021 Dating Sites Reviews Single's Choice Award?

Listed below in alphabetical order are the top 10 most popular mainstream dating sites and apps from 2020.

Badoo	8.68%
Bumble	8.98%
eHarmony	11.68%
Elite Singles	7.49%
Hinge	6.89%
Match	7.49%
OkCupid	6.89%
POF (Plenty of Fish)	14.97%
Tinder	16.47%
Zoosk	10.48%

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