Face to Face, Tinder’s new in-app video chat feature, is rolling out around the world this month. The opt-in only feature was tested earlier this year in select markets, and now will be available in countries where the Tinder app is active. 

In order to use the new feature, a Tinder user has to be matched with someone and they both have to opt-in to the service to enable it. If someone you liked does not match with you, then Face to Face is not available to use with that person.

Facebook has announced the launch of Facebook Dating in Europe and the U.K. following a nine-month delay from its original debut, which was scheduled for Valentine’s Day.

The new service is part of the larger Facebook Platform, and operates much the same as it does in the U.S. and other parts of the world, according to Tech Crunch. Users can pull photos and Stories from Instagram to populate their profiles. They can also use the Secret Crush feature to identify Facebook friends and Instagram followers that you are interested in without them knowing. If you both choose each other, then you are matched and can begin chatting – otherwise, your secret crush will never know you chose them.

Singles in the U.K. are on the hunt for love before the next wave of the pandemic forces people to isolate once more. 

Dating site eHarmony found that one fifth of singles (21%) are eager to find partners right now as potential lockdowns loom, and that 40% of those looking to couple up will do so because they spent the previous lockdown alone. Eighteen percent are looking to move in with a partner to escape their current living situation, whether it’s with family, roommates, or living alone.

The online dating market is booming, and is expected to grow to $9.9 billion by 2026, thanks to leading apps like Tinder, Bumble, eHarmony, Hinge and other popular platforms.

New research by Market Growth Insight shows that the dating services market’s expected goal of $9.9 billion in 2026 is up from $6.7 billion in 2018. The dating market continues to grow with a CAGR (compound annual growth rate) of 5.2% to achieve that marker. Of this, North America contributes to 37% of that growth, but Asian markets are quickly picking up speed. 

Image: Bumble

Dating platform Bumble has announced the addition of two new executives to its roster, making its C-Suite have an equal male-to-female ratio. Overall according to LinkedIn, Bumble has 926 employees and offices in Austin, London, and Moscow.

Anu Subramanian will join as Bumble’s Chief Financial Officer, and Selby Drummond will take on the position of Chief Brand Officer. Subramanian comes from the same position at Univision, where she led digital assets that included its direct-to-consumer business, according to Tech Crunch. Drummond departed Snapchat, where she had been the first-ever global head of Fashion and Beauty Partnerships. She led the launch of Snap’s fashion and shopping features, as well as initiatives for the popular Bitmoji products. Prior to that, she had been a senior fashion editor at American Vogue and was involved with events like the Met Gala as well as the magazine and website.

Dressing up for Halloween? You might want to reconsider your scary or political-themed ensemble and go for something funny, according to a new study from Dating.com.

The dating service surveyed its users to assess the differences a Halloween costume could make in attracting potential partners. Considering this is an election year in the U.S., political costumes might be popular, but it seems the vast majority of daters – 70% of respondents - are most attracted to people wearing funny costumes. 

Cute costumes came in a distant second at 18 percent, and scary costumes third at 13 percent. Political costumes were a definite no among both men and women. They were considered the least attractive costumes for 68 percent of men and 52 percent of women. So, if you were planning on dressing as Joe Biden or Donald Trump, you might want to come up with another plan.