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The pressure's on for singles in Shanghai. The Chinese capital's fertility rate has dropped to just 0.79 children per woman, and now the city is desperate to encourage more young people to meet, marry, and raise a family.

The center of the city's dating scene is Shanghai Expo Park, where thousands of eligible young men and women gather in hopes of meeting their matches. 38,000 singles and parents attended a June 1st matchmaking event in the park, hoping to revive a marriage rate that is expected to fall 17% this year.

Shanghai is China's richest city, largest port, and a leading financial center in the country. It is also the center of waves of social changes that are sweeping the nation. An urban shift is shrinking the pool of factory workers who sustain economic growth in the country, while the ranks of the elderly - who increase healthcare and pension costs - are on the rise. City-dwelling citizens with higher education levels and a greater focus on their careers are marrying later and having fewer children, causing the Shanghai birth rate to drop to half the national level.

These shifts have caused major changes for Chinese women, who have become a larger, and increasingly educated, percentage of the population. "In the past, women were match-made by their parents," says Juemin Zhou, director of the Shanghai Matchmaking Trade Association. "Then, it didn't matter how old you were, or if your partner was blind in one eye, you still had to get married. Now, if you don't find someone suitable, you just don't settle."

Gong Haiyan, co-chief executive officer of Jiayuan.com, China's largest online dating agency, reports that women's expectations of potential partners - like owning a house - have now skyrocketed. "The first thing they look for," said Hansen Huang, a male attendee at the matchmaking fair, "is if you have a decent job, what is your salary like, if you have an apartment. Women are looking for a partner who can provide so they can live relatively comfortably."

In spite of these shifts, many Chinese citizens remain traditional. A young bride is still considered ideal, and women who wait too long to settle down many be considered "leftovers." "Women can be very picky when they're young," said Huang. "But if you don't sell when it commands the highest value, you may miss the golden opportunity."

The pressure to wed may be high, but Shanghai is doing its best to respond: about 2,000 couples were successfully matched at last year's event, a figure that bodes well for this year's fair.

One of the United Kingdom’s fastest growing dating services is Cupid plc. Two of their more popular dating sites includes Cupid.com and Flirt.

In February of this year they surpassed 100 million unique visitors. Last year during the same period they had only 15 million. The United States accounts for about a quarter of their traffic with the rest coming from Europe. Cupid reports average monthly global sales of around $9 million USD.

Cupid.com also just recently launched a HD iPad app. They already have native apps for both the iPhone and Android devices.

For more on the story you can read the press release and to find out about the dating site you can check out our Cupid.com review.

This Canada Day weekend eHarmony.ca is having a free communication event which will run from Friday June 29th, 2012 until Monday July 2nd, 2012 (Canadian site only).

Holiday weekends are always a busy time for dating sites. If you were thinking about trying out eHarmony, this 4 day event is a perfect opportunity for you. As always it is free to sign up and create a profile on eHarmony. You also are allowed for free to receive matches and check out their profiles. What free communication weekends allow you to do (as the name may suggest 😊) is communicate with those matches at no cost to you and with no credit card required. The only features not available are secure call, photos and skipping the guided communication process and going directly to email.

To find out more about how this dating site works and what features it offers when compared to other services, please read our review of eHarmony.

eHarmony in Canada is offering free communication this weekend. It starts today, Friday May 18th and runs straight until Monday May 21st, 2012. This weekend is also a long weekend for Canadians since Monday is the Victoria Day holiday. This is also the first holiday of the season which marks the beginning of summer for most Canadians.

As with other free communication weekends at eHarmony, all you need to do to participate is become a member. You can join for free and create a profile. Once this is complete you will receive your first matches and then be able to begin the communication process with your selections. No credit card is required. This promotion does not include viewing photos, Secure Call or Skip to Email.

For more about this popular North American dating service for singles looking to find a long-term relationship you can read our review of eHarmony.

An article from Canoe took a look at online dating statistics in Canada.

From a cross-Canada survey conducted by Leger Marketing, they concluded the following points:

• 25 percent of Canadians have tried online dating. The percentage rises to 36 percent if you look at people between the ages of 18 and 34 (much higher than in 2009)
• Still, the majority of people do not plan to try online dating as 69 percent of them said that it is not likely they could find love online
• 64 percent of singles using online dating say that common interests is the most important factor when looking for a match
• 49 percent of singles using online dating say that physical characteristics from photos and videos is the most important factor when choosing a match
• 39 percent of all the Canadians surveyed said that they actually read over all of the information provided in a dating profile

Online dating has seen a huge increase in popularity in the last few years in Canada and the rest of the world. According to the Canadian owned dating site Plenty Of Fish, they have seen a 40 percent increase in memberships over the last 2 years. Plenty Of Fish currently has 33 million registered users from around the world.

Match.com (Match.ca in Canada) is now powering online dating at Yahoo! Canada. Yahoo in the United States has been using Match.com since May of 2010 (see Story). Previously Lavalife had partnered with Yahoo! Canada to provide online dating to their visitors (see Story).

To find out more about this dating site you can check out our Match.com review.