In China’s Difficult Dating Scene, Women Get Pickier

The pressure's on for singles in Shanghai. The Chinese capital's fertility rate has dropped to just 0.79 children per woman, and now the city is desperate to encourage more young people to meet, marry, and raise a family.

The center of the city's dating scene is Shanghai Expo Park, where thousands of eligible young men and women gather in hopes of meeting their matches. 38,000 singles and parents attended a June 1st matchmaking event in the park, hoping to revive a marriage rate that is expected to fall 17% this year.

Shanghai is China's richest city, largest port, and a leading financial center in the country. It is also the center of waves of social changes that are sweeping the nation. An urban shift is shrinking the pool of factory workers who sustain economic growth in the country, while the ranks of the elderly - who increase healthcare and pension costs - are on the rise. City-dwelling citizens with higher education levels and a greater focus on their careers are marrying later and having fewer children, causing the Shanghai birth rate to drop to half the national level.

These shifts have caused major changes for Chinese women, who have become a larger, and increasingly educated, percentage of the population. "In the past, women were match-made by their parents," says Juemin Zhou, director of the Shanghai Matchmaking Trade Association. "Then, it didn't matter how old you were, or if your partner was blind in one eye, you still had to get married. Now, if you don't find someone suitable, you just don't settle."

Gong Haiyan, co-chief executive officer of Jiayuan.com, China's largest online dating agency, reports that women's expectations of potential partners - like owning a house - have now skyrocketed. "The first thing they look for," said Hansen Huang, a male attendee at the matchmaking fair, "is if you have a decent job, what is your salary like, if you have an apartment. Women are looking for a partner who can provide so they can live relatively comfortably."

In spite of these shifts, many Chinese citizens remain traditional. A young bride is still considered ideal, and women who wait too long to settle down many be considered "leftovers." "Women can be very picky when they're young," said Huang. "But if you don't sell when it commands the highest value, you may miss the golden opportunity."

The pressure to wed may be high, but Shanghai is doing its best to respond: about 2,000 couples were successfully matched at last year's event, a figure that bodes well for this year's fair.