Partnerships

Image: Bumble

Dating app Bumble has released a new safety guide for online daters in India to address safety issues and the rise of cyber bullying, which are rampant on online platforms.

The guide is part of a new initiative called “Stand for Safety” according to The Hindustan Times. The move is in partnership with Safecity, which helps women across the country to identify, prevent and combat abuse on online platforms. 

Bumble conducted a survey among its users in India and found that 83 percent of women experience online harassment of some kind, and one-third of women experience it at least weekly. Almost 70 percent feel that cyberbullying has also increased since the pandemic took hold and lockdowns began. These numbers alarmed company executives, whose mission it is to improve safety for women on its platforms, so they decided to take action by publishing the guide. 

Image: Tinder

Tinder has formed a new partnership with ride sharing app Lyft to offer its users the ability to gift rides from within the app.

The popular dating app announced in a press release that it will be rolling out the new feature where users can gift their dates a Lyft ride directly without having to leave the app. (Lyft already allows its users to book rides for others, so it extends this ability to Tinder.) The partnership comes on the heels of a new surge of interest from its users to meet each other in person again after a year of lockdowns from coronavirus. Tinder wanted to make it easier for users to stay on the app while planning and meeting their dates.

Match Group’s star dating app noted that additional features of its partnership with Lyft will be rolled out in the future, including exclusive perks for members, though it didn't specify what these features or perks would be. Tinder also noted that its users can take advantage of Lyft’s safety features now, including “the ability to share their location with family and friends and silently request assistance through Emergency Help, supported by ADT.” 

Garbo is a non-profit provider of Background Checks

Tinder announced that it will offer background checks on potential dates, a new measure that parent company Match Group has taken to improve safety for users of the app. Currently no dating app conducts criminal background checks on users, so this is a huge step forward for safety advocates.

Match Group has partnered with Garbo, a non-profit that provides background checks, and plans to debut an in-app background check feature on Tinder later this year according to The Washington Post. There are no details yet on the cost of the service.

Tracey Breeden, Match’s new head of safety and social advocacy, said in an interview: “This gives [Tinder users] an opportunity and that comfort level. Maybe they want more information before they have a video chat, maybe they want more information before they meet in person.”

OkCupid has partnered with vegetarian food brand Sweet Earth to help vegetarians and vegans find love ahead of Valentine’s Day.

The companies will host a virtual event along with Outer Banks actor Chase Stokes, a “flexitarian” who is dating co-star and actress Madelyn Cline, who is vegan, about how to navigate dating when you and your match follow different diets. The Veggie Lovers Virtual Dating Event will take place online on Wednesday February 10th.

OkCupid’s Dating Expert Damona Hoffman will lead the Q&A session along with Stokes to discuss the challenges daters feel when it comes to navigating dietary preferences. Participants can also enter for a chance to win a spot in a private and exclusive speed dating event, according to Veg Times.

Image: Tinder

Dating app Tinder partnered with star rapper Megan Thee Stallion for its “Put Yourself Out There” Challenge, a way to encourage Tinder users to be more authentic in their profiles. 

The promotion is helping users gear up for online dating’s most active day, the first Sunday in January also known as the dating Super Bowl, where people flock to dating apps looking for a new relationship. The campaign is to encourage people to revise their profiles to be more creative and to showcase their unique personality traits, according to Fast Company. Tinder is offering $10,000 to 100 users in categories such as most personality, most creative, most original, most real, and others.

To enter, participants must take a screenshot or video of their new profile and post it to Instagram by December 31st, tagging @Tinder, #PYOTChallenge and #contest.

Dating app conglomerate Match Group has announced its partnership with RAINN, the largest anti-sexual violence organization in the country, to help combat sexual assault via its online dating platforms.

According to Business Insider, the company has asked RAINN (The Rape, Abuse & Incest National Network) to conduct a “comprehensive review” of how it handles sexual assault reporting across all of its apps, and to recommend best practices to better address the problem and keep its users safe.