Hinge Partners with Chipotle for 2020 Cuffing Season

Dating app Hinge has partnered with popular taco chain Chipotle as well as Uber Eats to offer a new “Cuffing Season” menu and delivery service for daters. 

According to CNN, the new menu will include three special selections: “Day Date” which includes two entrees and a side of chips and salsa, “Date Night” featuring two entrees, a side of chips and queso and two Tractor drinks, and the “Hinge Date” for the solo riders, with one entrée, one side of chips and salsa, and one Tractor drink. According to Fox Business, these options will be available for free delivery or discounts at certain times during the promotion.

For those who are more comfortable virtual dating (and also a nod to Hinge’s new video chat feature), the Hinge Date is a perfect option, and for those who are thinking about locking down together and want to meet face-to-face, the Date menu options are for you.

Cuffing season takes place during long winter months when people aren’t going out as much because of the cold weather and are looking to temporarily couple up with someone. This year has been a little different with the pandemic, and daters have been finding quarantine partners as far back as March or April. As we head into winter, there’s been a new spike in COVID cases, so people are being asked once again to stay home as much as possible, incentivizing more daters who are single to think about locking down this time with a partner. 

In addition to the menu items, Hinge has built a burrito-specific prompt into its profile features, so users can inform potential matches of their Chipotle eating preferences. The company is also offering its users $20 off of three Chipotle orders placed through Uber Eats, and ten lucky Uber Eats customers can win one-on-one dating advice from actor Rebel Wilson, who appears on the company’s Instagram to promote the special dating menu.

“Our restaurants have been extremely popular date destinations, and many of our fans have found love bonding over their Chipotle obsessions,” Tressie Lieberman, Chipotle's vice president of digital marketing and off-premise, said in a statement. “In our endless pursuit to meet our fans where they are, we teamed up with Uber Eats to create a series of fun, sharable pairings that can be enjoyed anywhere and will complement the dating experience.”

While cuffing season generally lasts from October through Valentine’s Day, this special promotion is for a limited time until December 5th.

The last time Hinge did a similar promotion was in 2018.