Glamour Magazine Partners with Match.com

Match
  • Sunday, June 06 2010 @ 11:01 am
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Glamour Magazine has partnered with the online dating site Match.com. This is a good move for both companies. Of the roughly 3 million women who visit Glamour.com, 70 percent are single or divorced. This is obviously an ideal market for Match.com to offer their service too. Plus a large percentage of Glamour readers are between the ages of 20 and 50. This age range is the prime users of online dating sites. From this 2 year deal Glamour will receive a percentage of the revenue from people who sign up for this Match.com extended dating service called Glamour Matchmaker.

When singles log into Glamour Matchmaker they will find specially chosen profiles which are organized by personality types. These personality types will be created by the staff at Glamour and will include names like "Adventure Seeker" and "Foxy Bohemian".

Glamour Matchmaker is expected to go online sometime this month.

For more on the story, read The Wall Street Journal. To find out more about the dating site which partnered with Glamour, check out our Match.com review.