OkCupid Launches New Profile Badge for Climate Activists

- Friday, April 23 2021 @ 09:16 am
- Contributed by: kellyseal
- Views: 1,078
OkCupid has launched a new profile badge for users to advertise their views on climate change in honor of Earth Day.
The dating app company will prompt its users with the question: “Are you concerned about climate change & want a profile badge to show it’s important to you?” For those who choose to answer in the affirmative, a Climate Change Advocate badge will be automatically added to their profile.
In addition, these users will be featured in the Climate Change Stack (categories where users can easily search potential matches according to interests), and OkCupid also plans to donate $1 per profile badge to EarthDay.org, up to $25,000. EarthDay.org is the world’s largest recruiter of for the environmental movement, which began on the first Earth Day in 1970.