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Japan has a well-deserved reputation for being a techno locally advanced nation, but there's one piece of the technological puzzle they haven't mastered: online dating.

Japan is a cultural and economic powerhouse faced with a serious population crisis. The country's overall population will reportedly contract by almost a third within the next 90 years. Its birthrate is one of the lowest on earth, and the marriage rate is also declining.

On top of that, a 2014 survey conducted by the Japan Family Planning Association found that 49% of all respondents had not had sex in the past month, and 18% of men said they had no interest in sex at all.

Add it all together, and you have a country facing some very unique problems. What happens when people no longer want to procreate?

The answer to that remains to be seen. For now, many are asking how Japan got there in the first place and what can be done about it.

Comedian Aziz Ansari and sociologist Eric Klinenberg address the issue in their new book, Modern Romance. "The Japanese are legitimately worried about running out of Japanese people," they write.

One reason could be a cultural fear of being perceived as the sleazy, superficial player-type known as “charai.” Online dating carries a similar social stigma in many countries, but it could be amplified in Japan, causing Japanese singles to avoid it entirely.

Another issue could be online dating's reliance on profile photos. "In Japan, posting any pictures of yourself, especially selfie-style photos, comes off as really douchey,” reads Modern Romance. Instead of posting selfies, which are considered too narcissistic, Japanese singles post photos with multiple people – or even no people at all. It wouldn't be unusual to come across a profile with a picture of a pet or a posession, like a rice cooker.

And that's not all. According to a recent Fast Company article, many singles in Japan view online dating as a scam. Scams sites proliferated back in the 90s, and reports of scams aren't scarce today either. It's scared many singles away and done nothing to reduce the stigma.

Some are using social networking and meetup sites to meet new people, but out-in-the-open online dating is still a controversial subject in a country that prizes subtlety. Companies like Tinder, Match, and OkCupid can't flourish in Japan because the cultural differences are too great.

With young Japanese singles increasingly expressing frustration, the country's dating scene is ready for the “disruption” Silicon Valley startups are so fond of touting. The question is, which company will step up and be the first to blaze a trail into the brave new world?

In Aziz Ansari and Eric Klinenberg’s new book Modern Romance, they discuss the disconnect of online dating in Japanese culture. Despite Japan’s adoption of and love for technology, single people still stigmatize online dating.

The reasons are part cultural and part historical. Japanese singles haven’t had a good experience with online dating, historically speaking. In the 1990’s when online dating first hit the singles scene, online dating companies had male members pay per message and also used their female employees as bait, posting their profiles on the dating sites to attract more male users. More recently, fake dating sites have been exposed, with companies using male employees to pose as girls on the sites and charging their male members to talk to them – (obviously, those members never get to the date).

It’s easy to see why Japanese singles are skeptical. But now dating apps have made things a little easier to verify. First, like most dating apps all over the world, users are verified through their Facebook profile, so it’s not easy to create fake accounts. And Japan is really embracing social media, especially after both LinkedIn and Facebook helped families find each other after the 2011 earthquake.

But another interesting trend is happening with Japanese online daters. The culture is rather conservative when it comes to dating – and guys don’t want to be thought of as players. Since dating apps have become synonymous with hook-ups, Japanese - and men especially - are weary to sign up for fearing like they will come across as insincere. So people aren’t really embracing online dating.

In fact, they aren’t dating much at all. Most Japanese singles are much more focused on work, which means working long hours and delaying starting a family. This is also taking a toll on their social lives. A 2014 survey by the Japan Family Planning Association found that 49% of all respondents had not had sex in the past month, and 18% of men said they had no interest in sex at all. On top of this, they face a serious population decline.  According to Business Insider, a 2012 report by Japan's National Institute of Population and Social Security Research shows the number of Japanese people will fall from 127 million to around 87 million by 2060.

Still not everyone is averse to online dating. The country has seen some interesting trends.

Selfies tend to be popular with online dating in most countries, but are looked upon as narcissistic in Japan. Even a photo showing an online dater by herself is frowned upon because Japanese tend to view this as self-centered. Most daters either post photos with a group of friends (so you can’t really identify the person you are meeting), or they post photos of their cats or random objects. One of the weirdest trends among online daters is posting photos of their rice cookers in their profiles, according to Modern Love.

There are definite cultural and practical barriers to get beyond when it comes to online dating in Japan. But as time goes on and it becomes more trust-worthy and mainstream, hopefully singles will embrace it.

Did you know crafty ladies love Houston, men in Seattle seek outdoor adventure, and intellectual singles flock to Washington, DC?

It's hard to put much stock in the interests section on online dating profiles. Occasionally you may connect with something, but mostly it's a lot of boring clichés (“I like traveling and hanging out with my friends”). All most of us use the interests section for is scanning for red flags and looking for microscopic signs of compatibility.

Well, it turns out those interests may serve a more important purpose. Using an interest-based algorithm, PlentyOfFish examined the dating profiles of more than 10 million singles over the age of 21 to group them into personality types. The results were released as a new research study called PlentyOfPersonality.

The research identified the top 20 personality archetypes, based on corresponding interests, of singles in 11 major American cities. The data was then broken down by city and gender to asses how differences and similarities in the personality types might impact dating habits.

The 20 personality types are: Artist, Bar Game Buff, Cultured Urbanite, Curious George, Eternal Optimist, Family First, Fast and Furious, Happy-Go-Lucky, Health Buff, Intellectual, Live Event Fan, Mainly Mainstream, Pinteresters, Romantic, Salt of the Earth, Social Butterfly, Sports Fanatic, Weekend Warrior, Well-Rounded, and Outdoor Adventurer.

Scanning the data, it's clear that some cities have greater potential for compatibility than others. Men and women in Detroit, for example, sync up on three of the four top personality types: Weekend Warriors, Eternal Optimists, and Bar Game Buffs.

On the other hand, singles in Boston may have a hard time finding their matches. Female residents are Cultured Urbanites, but most men are partying Weekend Warriors. A similar split is seen in Seattle, where men are Weekend Warriors and Outdoor Adventurers, but women fit into the quieter and more creative categories of Pinteresters and Artists.

So what we can we learn from POF's personality study?

First, don't skip over the interests section. You may be tempted to say “I dunno,” “Ask me,” “Too many to list here,” or leave it blank, but you're missing a valuable opportunity.

When you do fill it out, consider your answers carefully. Discerning visitors are using your interests, consciously or subconsciously, to construct a portrait of your personality. Make sure it's an accurate representation of who you are and make sure the statement it's making is positive.

If all else fails, perhaps it's time to pack up and move. Love could be waiting across state lines. For more on the dating service which conducted the study, you can read our Plenty of Fish review.

Every week, someone's in the news with a cautionary tale of online love gone wrong. Online dating critics are quick to point out the threat of scammers, but how big is the risk really?

Apparently a lot bigger if you live in China. A new study of the largest online dating site in China discovered hundreds of thousands of con artists, and their scams are far more intricate than simply lying about their age or adding an inch to their height.

The study, “Quit Playing Games With My Heart: Understanding Online Dating Scams”, is a collaboration between University College London and Jiayuan. Together they analyzed more than 500,000 profiles, drawn from Jiayuan’s 100 million users, which had been flagged as scam accounts.

The most popular scam – fake profiles promoting escort services – will be familiar to users of any dating service in any country. What's really interesting are the more intricate, culturally specific cons.

Take “the flower basket.” In this scam, lonely middle-aged women are targeted by “attracive mid-age men” who contact them and develop an entirely digital romantic relationship. Once a solid connection has been established, the man will imply that he wants to get married, but that his parents require a gesture of goodwill.

He'll then explain that the gesture is an expensive flower basket that can cost as much as $20,000. The man will refer his target to a florist he has teamed up with, who gives him a cut of the money after the purchase is made.

In another surprisingly ingenious scam, a female fraudster is hired by the owner of an expensive restaurant. She joins a dating site and asks a target to take her to the restaurant she's affiliated with. She'll run up an enormous tab (anywhere from $100 to $2,000) during the date, then disappear, never to be heard from again.

“The success rate of this type of scam is much higher [than traditional online scams],” write the researchers, “because the scammer leverages the desire of the victim to meet an attractive woman. In addition, it is likely that the victim will never realise that he has been scammed, since the date really happened, and the victim possibly had a good time.”

It’s also, according to the study, not strictly illegal, so the con artists involved don’t put themselves at much of a risk. That's some seriously next-level scamming.

Just be glad these shakedowns haven't made their way abroad yet. Or have they? Be on the lookout for pricey flower arrangements.

Popular dating apps like Tinder and Grindr have a reputation of being so-called "hook-up" apps. While more and more people are turning to dating apps to meet singles for long-term love and/ or a casual affair, this trend appears to coincide with a rise in the rates of syphilis and HIV, too.

Public health officials in Rhode Island released a health report last week stating that there has been a 79% rise in syphilis cases in the state between 2013 and 2014, and that it’s attributable in part to the use of social media and dating apps to arrange casual or anonymous hookups. People having unprotected sex, multiple sex partners, and having sex under the influence of drugs and alcohol were also cited as reasons for the increase in STDs.

“These new data underscore the importance of encouraging young people to begin talking to a doctor, nurse, or health educator about sexual health before becoming sexually active and especially after becoming sexually active,” Rosemary Reilly-Chamma of the Rhode Island Department of Education said in the report.

A rise in STDs, particularly HIV and syphilis, were also reported in New York, Utah, and Texas, where officials have warned of increased risk of transmission. The New York City Health Department announced earlier this year that men in the neighborhood of Chelsea had the highest infection rate of syphilis in the country.

Anindya Ghose, co-author of a study that monitored the rise of STDs along with the launch of Craiglist personals ads, believes that online dating apps have had a similar effect. "Basically what the Internet does is makes it a lot easier to find a casual partner," he told VICE News. "Without the Internet you'd have to put effort into casual relationships, chatting with someone at the bar or hanging out in places, but these platforms make it a lot more convenient and easy. That's essentially what the primary driver is."

Others disagree, citing a lack of education and resources, especially for young people, the largest group at risk. They argue that community health providers, doctors, and even schools should educate people about the risks of not using condoms and other protection when engaging in casual sex. Access to condoms and affordable healthcare are two big concerns.

Social media and dating apps make it easier to meet people, but they didn’t create the problem of STD risk. They magnified a problem that already existed – casual sexual encounters without adequate knowledge of safety and protection leave people vulnerable to risk.

Young singles in Iran have long been using Western online dating sites to meet each other, with over 300 operating within its borders. But now, the government wants to get involved in residents’ personal lives by creating its own online dating website – drawing users away from Western sites, which are perceived to encourage sex before marriage.

The move is prompted by a growing divorce rate among young couples – especially those under 30 – which has the country’s leaders concerned. Government officials link the high divorce rate to the “immoral” tendencies of the way Western dating sites operate, which they perceive are intended for more casual hook-ups. So now, the government is appealing to young peoples’ technologically-savvy tendencies to push their own agenda among online daters. The big question is: will it actually attract users?

In a country where Internet access and social media is tightly controlled by religious authorities, it seems an unusual step for the government to jump on the online dating bandwagon. The Iranian government has long been weary of online dating sites, but now with rising divorce rates, they want to turn things around.

The challenge comes with the dating site itself – hamsan.tebyan.net is run by the Islamic Development Organization, an institution under the supervision of the Supreme Leader that “promotes the Islamic lifestyle,” according to a report by the BBC.

Basic profile information is not shared among users – including pictures, hobbies, and interests like favorite movies or food. Religious authorities deem this type of sharing as “immodest.” Instead, users are only able to see things like a match’s height, weight, and parents’ professions.

There are some government-approved dating websites that operate in Iran, which offer for a young couple to meet and date under the supervision of a cleric, typically in the cleric’s office. The couples’ parents can be brought in if it seems there is likely a match to be made.

Single residents of Iran used to Western online dating sites are skeptical of the government-run site. One told BBC Persian: "Matches would be chosen by the people running the website, and I can't trust that they would make the right decision. Other websites have arithmetic that match candidates according to their likes and dislikes, but this one is entirely arbitrary," he said.

Right now, the service only operates in Tehran, but the government plans to open it to other cities.