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Online dating revolutionized the way we meet and is seen worldwide as a modern approach to finding love - but according to a recent study from the University of Oxford’s Oxford Internet Institute (OII), the experience of online dating is not nearly as progressive as the technology is.

Researchers at the OII analyzed 10 years of eHarmony UK user data to find out how gender norms and social attitudes have evolved over the last decade. The study, Computational Courtship: Understanding the Evolution of Online Dating through Large-scale Data Analysis, reveals their surprising conclusion: little has changed, and what has is not for the better.

Traditional gender roles continue to dictate how men and women connect online. The study found that men are 30 percent more likely than women to initiate conversation on a dating service. The number has actually increased over time, from six percent in 2008 to 30 percent in 2018. When women do initiate, the response rate drops by 15 percent.

Bumble is on track to debut in India later this year, with an unexpected investor and advisor by its side: actress and philanthropist Priyanka Chopra.

"I've always believed that investing in women is key to social transformation and economic growth,” Chopra explained in a statement released by Bumble. “Women want love, they want friendship and they want to find a career, and that's the uniqueness of what Bumble delivers.”

“I’m inspired by the real, positive change Bumble is creating and I’m proud to have the opportunity to contribute to this movement as a partner,” she added.

Celebrities aren’t immune to the pervasive popularity of online dating. Despite their fame, stars like Tiffany Haddish, Charlize Theron, Zac Efron, Martha Stewart, Chace Crawford, Katy Perry, Demi Lovato, and Andy Cohen have admitted to experimenting with dating apps. There’s even Raya - an exclusive app designed just for celebrity singles.

But here’s a name we never expected to see associated with online dating: Norm Macdonald.

The Canadian comedian has made a radical departure from stand-up and SNL to co-create a dating app with serial entrepreneur Vivek Jain. The app, called Loko, places the focus on meeting face-to-face with video-only profiles. This helps matches make genuine first impressions based on personality, the founders claim, and eliminates several major problems faced by online daters.

The dating world just got a little weirder. A British divorcee seeking a wealthy boyfriend via a ritzy matchmaking agency sued the company over a lack of suitable dates - and was awarded over $16,000 for her trouble.

Tereza Burki, a 47-year-old from London, joined premium dating agency Seventy Thirty in 2013. According to reports, she was looking for a “sophisticated gentleman” with “a lifestyle similar or more affluent than her own” and “multiple residences.” Lemarc Thomas, Seventy Thirty's managing director at the time, assured Burki that the service only dealt in the “creme de la creme” of daters and had “a substantial number” of potential matches who met her requirements.

Burki shelled out a staggering £12,600 ($16,141 USD) to join, an investment she soon regretted.

Chinese dating scammers are in hot water this summer. More than a thousand members of fraud rings have been arrested in the country over the last two months, potentially saving thousands of singles from falling victim to their deceit.

In June, police in the southern province of Guangdong cracked down on 13 gangs who posed as attractive women in order to con men into purchasing pricey products like tea and wine. Authorities apprehended a total of 1,310 suspects, each of whom could approach up to 1,500 victims per month.

“These scam gangs [succeed] because they capture the psychology of many men: When facing beautiful women, men lose their judgement, and feel too shy to refuse,” a Guangdong police officer said at a briefing about the arrests.

Chinese Tinder clone Tantan is embracing the future with open arms.

Like several of its colleagues in the United States -- including Match, Happn, and Hinge -- Tantan is experimenting with artificial intelligence as a tool for modern matchmaking. Chief Executive Yu Wang announced earlier this month at RISE Hong Kong that AI is a primary focus for the company in the second half of 2018, and that he hopes it will be a key driver of growth going forward.

The technology will be used to improve the accuracy of user acquisition and advertising, as well as to boost growth in user numbers and revenues more generally.