Hinge Using AI to Give You Better Matches

  • Friday, July 20 2018 @ 07:30 am
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Dating app Hinge has launched a new feature called “Most Compatible” which uses machine learning to generate better matches for its users.

Most Compatible employs the Nobel prize-winning Gale-Shapley algorithm to find the most likely matches, also known as SMP or “Stable Marriage Problem.” It works like this: groups of people are pooled together, and based on their individual likes and passes (including which parts of profiles they liked or didn’t like), the pool is narrowed down so that each person is matched with one other person from the pool who seems most compatible, until everyone in the pool is matched. According to website The Verge, the AI technology “breaks people down based on who has liked them,” then tries to find patterns in the likes. If one person likes another person, then they might like another based on what the user liked about the first person.

Hinge will then recommend this “most compatible” match (you and your match will both receive the same recommendation of each other on the same day), and you will have 24 hours to message each other before the match expires. This match will appear at the top of your Discover page each day.

In theory, the app will get smarter about your preferences over time, so that the more you use the app and the more you actively like and pass on other users’ profiles, the better your matches. Hinge has described the feature as a way for the app to go on all the bad dates for you in advance, so that you are left with the best match in terms of possibility of connection.

This might sound a little dystopian to some daters, who aren’t keen on AI technology noticing their patterns and behaviors online. However, Hinge is betting on the technology itself producing better matches, and therefore its users being happier with the results.

Recently, Match Group purchased a 51% equity in Hinge, adding it to its growing roster of dating apps, including Tinder, PlentyofFish, and OkCupid. Match Group is positioning itself to compete directly with Facebook when they launch their much-anticipated dating feature.

Since Hinge’s redesign in 2016, the company has seen 400% growth in the number of users. Hinge has been testing the newest feature and found that users were eight times more likely to go on dates with matches found through Most Compatible than through other Hinge recommendations.

Most Compatible was released July 11th for iOS and is scheduled to be released for Android on July 17th.To find out more about this dating service you can read our Hinge app review.