Match Group

Facebook CEO Mark Zuckerberg

Facebook CEO Mark Zuckerberg called Tinder co-founder Sean Rad “irrelevant” back in 2014, but still gave him special access to user data, according to leaked emails reported by Forbes.

Zuckerberg had considered entering the online dating industry as far back as 2014, but ultimately put the decision on hold and granted the founder of Tinder, now one of the most popular dating apps in the world, special access to user data. Facebook colleagues suggested he meet with Rad, but Zuckerberg rejected the suggestion, saying in the emails, “I don’t think he’s that relevant. He probably just wants to make sure we won’t turn off their API.”

Dating app users find those who have typos and grammatical errors in their profiles to be less attractive, according to a new study published in the Journal of Social and Personal Relationships.

Interestingly, only 33.5 percent of participants noticed the errors and called attention to them, so most participants didn’t catch the mistakes. But those who did notice rated the grammatically incorrect profiles as less attractive than those profiles without errors.

This is a continuation of our articles about Plenty of Fishes popular single events which are hosted by members. We initially looked at the POF Single Events App (which has since been removed) and the closure of the POF Forums where these events first was support.

These events first got started by users posting in the POF forum many years ago. Plenty of Fish took notice and added event specific categories to the forums and eventually added event features that allowed hosts to create an event and have members join those events. By 2017 POF wanted to move away from the forum (as it was becoming extremely difficult to moderate) and released a separate app that allowed members to find and host events. While the app initially worked well it was not supported much by the development team and was dropped from the app store within 2 years. It also didn't help that the forum continued to support the original POF events which we believe was separate from the POF Single Events App. This meant users looking for single events never really migrated from using the forums to the new app. Also, having 2 separate apps, 1 for dating and 1 for single events made it harder for new POF users to even know that single events hosted by POF members was even a thing.

Goodbye dating, hello good deeds. Tinder co-founder and former CEO Sean Rad announced his newest venture at the 2019 Forbes 30 Under 30 Summit: Good Today, a nonprofit service that makes it easy to support charitable organizations through small daily donations. Rad has joined the company as a founding board member alongside several other notable figures from the business, tech and entrepreneurship worlds.

Good Today users sign up and select a recurring giving plan — 25¢, 50¢ or $1 a day, paid in monthly or yearly installments. Each morning, they receive an email highlighting the cause of the day and two relevant charities to choose from. They can elect to pick the charity that will receive that day’s donation or opt to have their donation roll over to the next day. Good Today is a 501(c)3 organization, as are all the charities it features, and subscriptions are tax deductible.

Verifying your account on POF.com

POF recently added a new feature that affects all members that use the website to access the Plenty of Fish dating service. Members are now required to verify their account by providing their mobile phone number. When a member logs into the POF.com website they will see the page with the following request:

Please Verify your Account

We need to send you a text to verify that you're human. To help keep your account safe, we'll keep your number in case we need to re-verify you and make sure a stranger isn't trying to login. Don't worry though, that's all we ever use your number for.

So once you enter your number and click the "Get Started" button POF will then send you a text with a code which you enter in Step 2 of the verification process.

Shares of Match Group fell 15 percent after the company announced it will miss revenue goals for the fourth quarter. Shares of IAC also fell by 11 percent, according to Reuters.

The company expects fourth quarter revenue to be between $545 and $555 million, short of the $559.3 million goal according to IBES data from Refinitiv.

This news comes on the heels of a complaint filed by the U.S. Federal Trading Commission that Match Group offered fake profiles to entice customers to purchase paid subscriptions to its services, among other “deceptive and unfair practices,” as said in the lawsuit. Match Group is also facing legal entanglements with former Tinder employees, including founder Sean Rad, who said the company cheated him out of rightful payment after undervaluing his stock options.