Statistics

It's Just Lunch recently shared their survey about dating plans and dating etiquette for Super Bowl Sunday. Here is what the matchmaking service found out:

• 58% of singles say that they would bring a first date to a Super Bowl party.
• 74% of men and 82% of women stated that they will root against their date's team at the Super Bowl party.
• 65% of men and 72% of women will not stick to their diets during the game.
• Don't talk about anything except football. 52% of singles would try to turn the conversation back to football and if they persisted in non football talk, then 31% of singles would never ask them out again to a sporting event.
• If you had a ticket to the Super Bowl, 46% of men would prefer to bring a date rather than their best friend to the actual game. For women it was 37%.

For the full story read the press release and for more information on the matchmaking service which sponsored the survey, read our review of It's Just Lunch.

It looks like the gay dating site ManCrunch.com took a page from AshleyMadison.com play book. Last year AshleyMadison.com created an ad for the Super Bowl which was rejected by the TV Networks (see Story). They received a lot of free press because of it. This year it must be ManCrunch.com's turn. Here is the TV commercial in question:

Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason.

While I was in no way offended by the commercial and I did find it comical, the problem is the production values are just not up to the standards for a show like the Super Bowl.

ManCrunch.com spokesman Dominic Friesen told the New York Post that CBS had said all the commercial spots for the Super Bowl were sold. Dominic Friesen felt this was not true and that there were being discriminated against.

eHarmony has been in business for over 10 years now and to help celebrate, Dan, eHarmony's first Customer Care agent released a few fun facts. The most interesting fact I found was that on average, eHarmony members submit 24,000 photos per day to the dating site.

The other facts deal more with just Customer Care. Did you know, every day eHarmony's Customer Care team handle thousands of requests for help and information via emails and phone calls. This large and dedicated staff performs their job well and has been recognized by the industry. In 2009 eHarmony received 3 awards of excellence for customer service. You can see one example here.

For the full story, read The Official eHarmony Blog and to find out more about this dating site, check out our eHarmony review.

According to IBISWorld the online dating industry in Australia experienced a 5 percent growth in 2009. This year they predict that growth may reach 10 percent with earnings of almost $100 million AUD from advertising and subscriptions.

So how many people use dating sites in Australia? RSVP, the leading Australian dating site, surveyed more than 3000 people. They found that 50 percent had used online dating before with 10 percent of those surveyed (300 people) finding a partner on the internet. The number of active online dating accounts in Australia is also expected to increase from 1.5 million to almost 2 million by 2020.

For more on the story, read The Times of India. To find out more about Australia's leading dating site, read our RSVP review.

Skout, a mobile phone dating service, recently did a survey of 1000 of its users. The survey participants had an even number of men and women in their 20s. Here are some of the results of the survey:

• 51% have met another single in the real world that they first contacted on their phone.
• 69% of all surveyed are comfortable in meeting up with someone they met online.
• 40% use the Skout service while out at restaurants, bars and clubs.
• 35% have used Skout at work.
• During the holidays 29% would prioritize spending time with their family while 71% would prefer going out on at least one date or hook-up.

It also looks like 20 percent of those surveyed on Skout have a significant other, with half knowing about their partners activities on these social dating sites. I don't know if this is a good statistic to advertise since it means one fifth of all Skout members are cheaters.

For more on the story, read The Washington Post. You can also find other dating sites which offer a mobile phone service here.

Zoosk let us know a few holiday trends that they experience on their Facebook Dating Application last year. The busiest week for online dating activity was the week before Christmas. The second was the first week of January. Christmas Eve was the busiest day of the year for Zoosk. Throughout the year, on average Mondays are the most popular day to visit a dating site.

In a recent online survey conducted by Zoosk, 63 percent of Zoosk members are looking for long-term relationship. 33 percent of respondents are just looking for a holiday party date and 4 percent will not date this holiday as they find it too stressful. 19 percent of men from this survey also stated that they would invite a women on a first date to their office holiday party, while with women, only 10 percent said they would do this. In total, 39 percent of singles would prefer at least 3 dates before considering taking someone to their office party.

For more on this subject, read the Zoosk press release. To find out more about Facebook dating, check out our review of Zoosk.