Features

Match Group has a new CEO, and she’s determined to provide a better online dating experience for women. In a recent interview with Marketwatch, Mandy Ginsberg revealed that Tinder will be debuting a new feature that lets women choose whether or not they want to make the first move. She has female-friendly plans for their other properties as well, including Match and OkCupid.

Tinder’s new feature competes directly with dating app Bumble, which has seen incredible growth since its debut. Bumble differs slightly in that women automatically get to make the first move, rather than choosing.

Ginsberg has also launched a new campaign for OkCupid that “emphasizes shared hobbies over hookups.”

Despite strong showings from the likes of Bumble and Coffee Meets Bagel, Tinder is still on top as the most popular dating app for young, tech-savvy singles. But can it continue to crush the competition in a space that becomes increasingly crowded?

Tinder is determined not to slip or stagnate. A series of new features are planned for 2018, parent company Match Group revealed during its Q4 2017 earnings call, with a focus on location.

Though the company has been tight-lipped about exactly what’s in the works, it has previously described its strategy as blurring the “distinction between digital and real-life dating, and dating and simply engaging in your social life.” Tinder has also said that its upcoming location features will pull in “a new audience” and “expand the definition of dating.”

Are you watching the Winter Olympics? Maybe you’ve fantasized about what it would be like to meet one of the athletes, especially because they are competing at peak physical fitness – what’s not to love?

Some Tinder users are taking it a step further and actually changing their locations to match with Olympic athletes.

Tinder users with a premium service such as Tinder Plus or Tinder Gold have the option to use the “Passport” feature, which allows them to change their location so they can swipe left and right on matches from any other city in the world. This feature was created for those who travel and want to connect with people in more than one place.

Bumble is starting 2018 with another power move in its quest for global dating app domination. The female-focused app announced on January 23 that Bumble profiles would now support Instagram integration, allowing potential matches to scroll through each other’s photo feeds.

To activate the feature, simple visit the Edit Profile menu, select the “Connect Your Instagram” option, and grant Bumble access to your Instagram profile. Once approval is granted, your 24 most recent Insta-snaps will be displayed at the bottom of your Bumble profile.

The option is currently available for both Android and iOS, but only for Bumble Date and Bumble BFF. Instagram integration is not offered - at least not yet - for Bumble Bizz users.

Bumble changed the game when it launched in 2014 and required female users to make the first move. Now Hinge is offering its own take on conversation, and it hopes the new feature will help combat one of online dating’s biggest scourges.

After focus grouping, surveying, and beta testing, Hinge found that conversations frequently fizzled out simply because users had forgotten to respond. To offer a gentle reminder, the company has introduced ‘Your Turn’, a feature that lets users decide – regardless of gender – who makes the first move, and politely prompts you when it’s your turn to respond.

This addresses one of digital dating’s most stubborn problems. Conversations often start strong but are later abandoned - or, as Hinge’s research discovered, are unintentionally forgotten. Your Turn is a tiny-but-effective nudge to remind you that someone is waiting to hear back. In early tests, the feature was found to reduce ghosting by 25 percent.

Update 2020-03-30: Please note that POF has announced a new feature available by the end of April called POF Live. It allows live video streaming and private 1 on 1 video chatting (for those who play NextDate). More information can be found here: Plenty of Fish Adds Livestream Feature

Update 2019-08-03: POF has since removed the video calling functionality in their app from Conversation Powers.

Plenty Of Fish made 2017 the year of getting back to basics. While other dating services introduced features seemingly designed to require less communication (looking at you, Tinder Reactions), POF has been all about the chitchat.

First, the company sponsored Conversation Nation, which it claims is the largest study ever conducted on the importance of conversation in the search for love. Inspired by what it learned from the survey, POF went on to update its iOS and Android apps with a new feature called Spark designed to help singles break the ice easily.

"With more conversations than any other dating app, Plenty of Fish is focused on bringing conversation back to singles," Hesam Hosseini, POF’s CEO, said at the time. "In the short time we've been testing Spark, we've seen a 15 percent increase in conversations. Given our scale, this can result in an increase of hundreds of thousands of conversations happening every day on the app, leading to more dates and more relationships – and it is just our first step to bring the art of conversation back to dating."